CEOs in Cars, Episode 5: Vision Critical’s Andrew Reid

BCBusiness teamed up with the Dilawri Group of Companies for a unique online video series titled CEOs in Cars, featuring high-performance business leaders driving equally high-performance cars

Episode 5 features Andrew Reid, founder, president and chief product officer of Vision Critical, the disruptive market research company he founded in 2000 at the age of 23. Reid’s company combines consumer insight with big data insight to test and validate innovation before launching in the marketplace. 

Reid loves his adventure sports, but he’s also a family man, so we matched him up with the best of both worlds in the 2014 Jaguar XF, a heady blend of performance and luxury sedan elegance. White negotiating the curves of Highway 99, Reid lets viewers in on his vision of how data is an untapped advantage for smart companies, and how his famous pollster dad Angus Reid gave him an MBA around the dinner table.