Yael Cohen

Yael Cohen

Founder and Owner

AGE: 27

COMPANY: Fuck Cancer


“Splitting her time between Vancouver and Los Angeles, the CEO and CCF (chief cancer fucker) is spreading the message of early detection far and wide.”


South African-born Cohen deviated from what seemed like a clearcut career path in the fast-paced world of finance after watching her mother struggle with cancer. When her mother went into remission, Cohen created a T-shirt for her with the unapologetic phrase “Fuck Cancer” written across the chest, and her passion project was born.

Splitting her time between Vancouver and Los Angeles, the CEO and CCF (chief cancer fucker) is spreading the message of early detection far and wide. Carefully curated partnerships with celebs such as British singer-songwriter Ed Sheeran and the comedy website Funny or Die prove that what she lacks in age she more than makes up for in the ability to get people talking. And her work has been noticed. With invitations to the Next Generation Leadership Conference at the White House and appearances on lists such as Fast Company’s 100 Most Creative People in Business, this up-and-comer will likely keep racking up the high-profile accolades. –Lindsey Peacock


Join us to celebrate this year’s winners at our 30 Under 30 event on April 30, 2014. Get your tickets here.