WATCH: CEOs in Cars, Episode 13:’s Cybele Negris

BCBusiness teamed up with the Dilawri Group of Companies for a unique online video series titled CEOs in Cars, featuring high-performance business leaders driving equally high-performance cars.

Episode 13 features Cybele Negris, co-founder and president of, the Vancouver-based domain name registration and strategy firm helping customers negotiate through an expanding landscape of domain extensions, numbering 1,000+, ranging from dot com to dot moscow.
The company has seen some changes of its own lately, defying Vancouver tech tradition by moving from Gastown to new offices on Terminal Avenue, on the city’s east side.
After picking up their ride, the smart-sized yet powerful 2015 Audi Q3 from Audi Downtown Vancouver, Cybele cruised Marine Drive in West Vancouver and discussed effective marketing strategy, and described the core principles that have driven to success.