BC Business
Tourism Vancouver Ambassador Wanting Qu | BCBusinessChinese pop star Wanting Qu launches new campaign to spread the word about Vancouver in her home country.
Tourism Vancouver announced this week that its first ever Tourism Ambassador to China, 29-year-old singer/songwriter Wanting Qu, will share her experiences in Vancouver with her Chinese fans through a new website, video series and social media contest (www.QuWantingVancouver.cn).
Chinese fans of Qu and her music are encouraged to enter the “Win a Trip to Vancouver with Wanting Qu” contest through the website or Sina Weibo (the equivalent of Twitter in China).
Four winners will be awarded an all-expenses paid trip to Vancouver in 2014 to meet Qu, who will share her favourite Vancouver experiences with them. “Vancouver is a magical place. It has helped me be a more creative artist and I want to share that with my fans,” said Qu.
One winner will be announced each month from August through November, 2013.
Tourism Vancouver has several initiatives underway in China, one of Vancouver’s fastest growing visitor markets. With an overnight visitor volume of 150,000 in 2012, visitation is expected to grow by a further 13 per cent in 2013. Tourism Vancouver’s strategy in China is to focus on high-end independent and incentive travel, in concert with regional and national partners.
A Harbin native, Qu moved to Vancouver at the age of 16. She was signed by Vancouver-based record label Nettwerk and her first album, Everything In The World, went triple-platinum in China within its first week. Her highly anticipated sophomore album will launch in China through Nettwerk / Universal Music later this year.