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Jul 1, 2004
How to Earn Your Wings and Tackle CSR
James Hoggan & Richard Littlemore

From a purely public relations standpoint, there are a few tips every company should consider when facing the CSR challenge: Be sincere If you are to build a reputation as a responsible corporation, you can’t do it with an ad...

Jul 1, 2004
Corporate Redemption
James Hoggan & Richard Littlemore

You could dismiss this gap as semantic confusion except for two things: Number one, the public expectation that companies must assume some social responsibility is growing. At a time when innumerable multinational corporations are vastly more powerful than many of...

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