Industries
Advertising represents approximately 60 per cent of the corporate marketing budgets. Direct, promotional, experiential, online and sponsorship make up the balance of the spending. Sponsorships might seem like a small chunk of a smaller chunk but it’s all relative. It is estimated that more than $2.5 billion is spent on sponsorship campaigns per annum in Canada.
With a great leap forward, In the next 10 years more than 400 million Chinese tourists will travel abroad, many for the first time. If Canada and B.C. tourism can attract even a fraction of them, we’ll double our number of overseas visitors.
It’s July – the Lower Mainland’s favourite season. Weeks on end of virtually rain-free frolicking on local beaches; fresh berries on restaurant dessert menus; skipping work for a little fishing or golf in the afternoons. But while some rejoice in...
It seemed like a shoe-in for Olympic sponsorship. The smart money was on Roots Canada for getting their grip on 2010. Given its well-established relationship with the Canadian Olympic team, it was the darling choice for official Olympic tailor and for the lucrative licensing rights to manufacture clothing for our athletes and the public, with royalties spinning back to the Vancouver Olympic Committee.
Skipping class. Talking back to your mother. Ignoring your curfew. Just the kind of behaviour you would expect from a typical Canadian teenager. But for one 16-year-old North Vancouver boy, the punishment for these transgressions is anything but typical. In...
This evening’s showdown of diverging visions for the campus will change the direction of UBC’s development and lead directly to B.C.’s first international architectural competition in 14 years (the last one, in 1991, resulted in Moshe Safdie’s Library Square).
In Louis Creek, next to the moonscape where the lumber mill once stood, a dozen or so brand-new vinyl-sided houses have emerged from the ashes of the fire that destroyed the mill. Their sparkling new appearance creates an incongruous veneer...
The project is called Land Administration in Mine Affected Areasç—LAMAA. And it’s an example of how international aid—in this case delivered via two companies from B.C.—may make a difference to a struggling nation. It is May 10, 2003. Ian Lloyd, a...
Start planning now and you could be taking a year off by 2009. For inspiration, we’ve tracked down four sabbatical veterans – four different fields, four different kinds of sabbaticals . . . four fabulous examples of why you should start planning one of your own.
Have Gordon Campbell’s economic policies been visionary or myopic? Unfortunately, we can’t rely on statistics to provide a clear answer to that question. Worse, pundits often use statistics to reach contradictory – and confusing – conclusions. Listeners to CKNW’s Money...