Email marketing is still one of the best ways to create customer loyalty, boost sales and, ultimately, grow your business. Many small businesses, especially those in the retail industry, have a good grasp of the basics of email marketing. They make an effort to grow their email list, and they regularly...
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It has often been predicted that Canada’s future prosperity lies in the North, and while all signs indicate this is true, many misconceptions have arisen about the nature of that prosperity—along with the role the education system in the region will play laying the foundation for it. The most common misconception...
Few business folk point out how their labour adds nothing directly to their company’s bottom line. But driven by a “boorish, unapologetic exploration and celebration of all things creative,” Mark Busse is unequivocal about the merits of his year-old position as director of creativity and engagement at HCMA Architecture +...
Best-selling business titles provided by Munro’s Books, 1108 Government Street, Victoria, B.C.
The federal government’s July announcement that it was proposing changes to the way private corporations are taxed unleashed an uproar that's sure to continue for some time. On October 16, soon after closing the 75-day public consultation period, Prime Minister Justin Trudeau and...
Classic rock blares from the wheelhouse radio. Skipper Quincy Sample layers on fibreglass in a waist-deep cockpit at the stern of his boat, making repairs to the 42-foot vessel in anticipation of a commercial salmon fishery opening in June. Gulls...
The subject of death and subsequent dealings with wills and estates can seem intimidating and often confusing—but it doesn’t have to be. “The most important aspects of estate planning are awareness and preparedness,” says Sheryne Mecklai, Partner, Manning Elliott LLP. “Estate planning helps to eliminate both the uncertainties and the tough...
You don't win 16 Grammy Awards without making a lot of famous friends along the way. On Saturday, October 21, at Rogers Arena, producer and composer David Foster shows just how well connected he is by inviting more than 30 celebrities to join...
BCBusiness + Shaw For small- and medium-sized businesses, offering customers and visitors complimentary WiFi access can be can be one of the factors that differentiates competitors. From dentists’ offices to department stores and everything in between, providing a reliable WiFi solution for customers and employees may prove to be more valuable than...
On Tuesday (October 10), the Supreme Court of Canada gave permission to five small B.C wineries to intervene in a case involving shipping liquor across provincial borders. The Province of New Brunswick is appealing a provincial court ruling that limiting...
Boy, yuppies have changed. On an August evening at Shebeen Whisk(e)y House in Vancouver’s Gastown, the local chapter of the Whisky Wisemen Society is holding its monthly Third Thursday event. Among the lively crowd gathered round the bar are a...