Air Canada Goes ‘All-In’ for Airfare Ads

Air Canada all-in airfare | BCBusiness
Air Canada announced measures Wednesday to use all-inclusive airfare rates in their advertising to deter consumer confusion.

Airlines Air Canada and Porter will now advertise their full airfare costs, adding more transparency for customers.

 As someone who regularly flies south of the border, I find buying airline tickets a frustrating experience.
 
I quickly learned to tack on a couple of hundred dollars to any advertised airfare prices to account for taxes and amorphous “fees” airlines love to add.
 
I’ve always found Air Canada to be one of the biggest offenders in this category. Customers buying online never know the actual price for a ticket until just before completing the purchase (probably not a coincidence).
 
Luckily, I’m not the only aggravated frequent flier. In December, the Canadian government announced plans to draft a law requiring airlines to advertise all-inclusive prices, providing more transparency for consumers.
 
Responding to the feds, Air Canada and Porter both announced Wednesday measures to post full airfare amounts on their respective websites beginning this week.
 
The States adopted a similar law last month. So, shopping for airfare in all of North America should now be noticeably easier.
 
Now if only Air Canada would do something about its in-flight entertainment …