B.C. entrepreneurs can land $40,000 from Molson Coors’ pitch competition

The deadline to apply has been extended to August 27

Money is on every founder’s mind—but how much? 

Last year, Shopify surveyed 150 entrepreneurs and 300 small business owners in the U.S. to conclude that, on average, they spent around $40,000 in their first year of business. Based on that research, beer brand Molson Coors is now offering Canadian small business owners the chance to win $40,000 for their company. 

Coors will host a pitch competition in Toronto on September 6 to celebrate its 150-year-old original recipe, the first batch of which was brewed in 1873. Entrepreneurs are invited to apply for the Legacy Lift grant with a 150-second video that answers the five questions listed on Coors’ competition page. Deadline is August 27. 

*EDIT: The deadline to apply has been extended from August 23 to August 27.*

Five finalists will be flown out to Toronto to share an elevator pitch with Leslie Malcolm, senior director of marketing at Coors. The winner will be entitled to $40,000 and a virtual mentorship session with David Coors.  

“We understand the challenges that come with turning a passion project into a business and we want to help turn these dreams into reality,” Leslie Malcolm said in a release. “As we developed Legacy Lift, it was important to us that we provided a form of support that could truly go the extra mile for someone just starting their journey. That is why we are not only providing $40,000 in funding but also a unique mentorship opportunity to gain insight and inspiration.”