BC Business
How the challenges, skills and motivations of Canadian small-business owners differ by gender: study
More than 98 percent of Canadian businesses are small or medium-sized, according to the Business Development Bank of Canada. A new study looks at gender and generational differences among of Canadian entrepreneurs.
Sponsored by customer relationship management firm Salesforce and conducted by Toronto-based consulting firm Gandalf Group,The New Canadian Entrepreneurial Experience: Women and the Future of Small Business in Canada is based on 809 interviews with small and medium business (SMB) owners conducted September 1323, 2018. Although a third of Canadian entrepreneurs are women, an equal number of female and male entrepreneurs were surveyed to more easily compare gendered differences: 400 men and 401 women plus eight respondents who identified as neither.
Key highlights
The report is part of a larger Salesforce small business initiative called FemaleForce, a platform to celebrate and support Canadian female small business, including a free panel event moderated by Global News anchor Coleen Christie at WeWork in Vancouver on October 18.