Power, loyalty, decision-making and “brand washing”: get briefed

The Art of Marketing

Surrounded by mountains and nestled on the waterfront, the Vancouver Convention Centre will play host to Canada’s top marketing and innovation conference: The Art of Marketing

This highly anticipated conference is expected to welcome over 1,200 marketing professionals, participating in a day of discussion and learning with the most powerful minds in marketing. The lineup is jam-packed with best-selling authors and marketing gurus all well-known for their published works and thought leadership in the field. Speakers will be highlighting their work and how it can impact the future of marketing for you and your company. Here is a look at what to expect from this year’s incredible lineup of keynote speakers.
Chip Health, professor at Stanford Graduate School of Business and New York Times best-selling author of Made to Stick, Switch and Decisive is scheduled to be the keynote at the conference. Heath’s presentation will cover how to identify innovative ideas and why some ideas thrive while others fail. Learn how to eliminate communication barriers at work and the principles of successful ideas that stick. Most of all, find out how to motivate others to care about your idea and ways to get them to act on it.
Martin Lindstrom is also scheduled to speak at this year’s conference on the topic of “Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy”. He is the author of the New York Times best-selling book Buyology, Brandsense and Brandwashed. Discover why consumers buy 35 per cent more when listening to specific styles of music and how retailers can predict our shopping habits. Learn how tracking, data mining and privacy will evolve to unimaginable levels.
Dr. Robert Cialdini’s subject will be “Influence: The Ultimate Power Tool.” Cialdini is the best-selling author of the very successful Influence: The Psychology of Persuasion. He will be educating attendees on how to use the right words with prospects, customers and co-workers in order to persuade. Cialdini will also cover how to establish trust and authority when meeting people for the first time.
Customer loyalty expert, Jackie Huba will be speaking on “Loyalty Lessons from Lady Gaga.” This marketing guru is behind the business best-seller Monster Loyalty: How Lady Gaga Turns Followers into Fanatics. Huba preaches the importance of focusing on the one-percenters (your super fans that drive word of mouth marketing). Huba connects her lessons to the Lady Gaga examples as she creates a deep emotional connection, and gives her fans something to talk about.
Lastly, author of Hooked: How to Build Habit-Forming Products, Nir Eyal will be presenting key points from his best-seller. Eyal will be discussing how psychology drives user behaviour and how to build products that cater to it. Learn the common design patterns of habit-forming products, stages of habit formation and how to optimize products for user retention.
With an incredible lineup of speakers scheduled, The Art of Marketing conference is on pace to sell out again this year. Register as a subscriber of BCBusiness, and take your marketing skills to the next level.
Save up to $100 off when registering with promo code BCB26: info.theartof.com/mv15/bcb26