BCBusiness
From soft-focus tans to beachy vibes, this local company is setting the gold standard for effortless influencer marketing.
If there’s one thing that Saltyface founder Bethany Menzel knows how to do, it’s succeeding on social media. The Vancouver-based influencer-turned-entrepreneur, alongside her husband, David Menzel, has poured all her digital efforts into the beauty brand and created a social media feed that brings sunny days to a rainy city.
Capturing behind-the-scenes content during a photoshoot is a 2-for-1 deal. You get professional, high-resolution photos for web and e-commerce while collecting candid shots for social media. It’s a win-win.
View this post on Instagram A post shared by Saltyface (@saltyface)
A post shared by Saltyface (@saltyface)
Views (at the time of writing): 22.4k
Gone are the days of cheesy before-and-after photos. Saltyface lets its tanning product speak for itself by showing the results after time has passed on real-life models.
Views (at the time of writing): 34.8k
Building a brand isn’t just about talking about your products all the time. Social media users are often looking to be inspired and entertained, and Saltyface shares dreamy, aspirational content that has us chasing the sun.
Views (at the time of writing): 15.9k
Search up Saltyface and you might find yourself suddenly targeted with endless ads from them. But, crazy enough, you likely won’t even notice. The brand uses paid ad creative that looks and feels like organic social media content, so it blends seamlessly with your scrolling.