The Innovators: Form lets swimmers track their athletic stats—in real time

Credit: Form

Form bills itself as the first maker of AR swimming goggles

The Vancouver company brings augmented reality into the aquatic realm

After racing other people for years, Dan Eisenhardt has been just fine swimming with the sharks, too. The former competitive swimmer sold his first entrepreneurial venture, a sports eyewear technology firm called Recon Instruments, to Intel Corp. in 2015. Just over a year later, the UBC Sauder School of Business grad dipped his toes back into the market with Form, billed as the first producer of augmented reality swimming goggles. The Vancouver-designed specs display metrics like distance, pace and calories burned. Form closed $12 million in Series A funding last April.