Marketing & Media

Sep 16, 2022
A new look, old beer on tap for Granville Island Brewing
Nathan Caddell

The name and brand advantage that one of Canada’s oldest microbreweries has had on newcomers has slowly but surely run out over time. Started in 1984, Granville Island Brewing has been an institution since its inception. For a long while, it...

Sep 8, 2022
The Vancouver International Film Festival lineup just dropped, here are 10 films that caught our eye
Nathan Caddell

For some people (yes, I’m talking about myself), the falling of leaves and the fading away of summer brings with it a special time of year: Oscar season. Sure, Will Smith’s right hand left an indelible mark on an awards...

Aug 18, 2022
How and why a financial counsellor bought a professional wrestling ring
Nathan Caddell

To understand why a Vancouver-based financial counsellor bought a 16-foot professional wrestling ring from Lawrenceburg, Kentucky and is now storing it at the Commercial Drive Legion, you have to go back to 2014. That’s when Max Mitchell discovered wrestling. “I wasn’t...

Jun 30, 2022
30 Under 30: Nicola Carter and Arjan Mundy dream of creative campaigns every day
Rushmila Rahman

Life Story: When Arjan Mundy and Nicola Carter met at a frat party in 2014, they didn’t think they would end up launching a digital marketing agency that generates $350,000 in yearly revenue. For one, Carter was working on a degree in...

Jun 1, 2022
Secrets of the Masters
Jessica Kirby

BCBusiness + Peter Legge Throughout all his successes, Peter Legge, chairperson and CEO of Canada Wide Media, has never lost sight of the people in his life whose support and sound advice molded him into the businessperson, speaker and author he is...

May 11, 2022
The BCBusiness Top 100 event is back for 2022
By the Editors

The Top 100 issue has been a fixture of this magazine for a majority of the 40-plus years it's been in publication. And, usually, so has a Top 100 event. For obvious reasons, we've been unable to keep that latter tradition...

Apr 29, 2022
Opinion: As McDonald’s retreat from Russia shows, branding goes well beyond the burger
David Dunne

As Moscow awoke to a grey morning on January 31, 1990, a new era was dawning. By the time the USSR’s first McDonald’s restaurant opened, hundreds of hungry Russians, clad in fur hats and blowing into their hands, were waiting...

Apr 22, 2022
Local digital marketing school steps up with skills training for Black entrepreneurs
By the Editors

Black entrepreneurs and businesses in B.C. just got a digital boost. Joining forces with the Black Business Association of BC (BBABC), Jelly Academy is offering 10 people skills and business development funding to take its digital marketing program this year. The donation...

Apr 11, 2022
British Columbians of all ages are hip to the metaverse: poll
By the Editors

The term “metaverse” is everywhere these days, largely thanks to Facebook’s rebranding to Meta and the social media giant’s pledge to focus on developing its new namesake. So what is the metaverse? To hear some people tell it, the metaverse is simply...

Feb 28, 2022
Opinion: Faithful Frito-Lay consumers may stop chip shopping at Loblaws, thanks to perceived brand authenticity
David Dunne

The chips are down for Loblaws shoppers as a spat between the supermarket giant and Frito-Lay translated to not a single chip for consumers. The dispute between Frito-Lay Canada, one of the country’s largest food manufacturers, and Loblaws erupted last...

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