Marketing & Media

May 11, 2022
The BCBusiness Top 100 event is back for 2022
By the Editors

The Top 100 issue has been a fixture of this magazine for a majority of the 40-plus years it's been in publication. And, usually, so has a Top 100 event. For obvious reasons, we've been unable to keep that latter tradition...

Apr 29, 2022
Opinion: As McDonald’s retreat from Russia shows, branding goes well beyond the burger
David Dunne

As Moscow awoke to a grey morning on January 31, 1990, a new era was dawning. By the time the USSR’s first McDonald’s restaurant opened, hundreds of hungry Russians, clad in fur hats and blowing into their hands, were waiting...

Apr 22, 2022
Local digital marketing school steps up with skills training for Black entrepreneurs
By the Editors

Black entrepreneurs and businesses in B.C. just got a digital boost. Joining forces with the Black Business Association of BC (BBABC), Jelly Academy is offering 10 people skills and business development funding to take its digital marketing program this year. The donation...

Apr 11, 2022
British Columbians of all ages are hip to the metaverse: poll
By the Editors

The term “metaverse” is everywhere these days, largely thanks to Facebook’s rebranding to Meta and the social media giant’s pledge to focus on developing its new namesake. So what is the metaverse? To hear some people tell it, the metaverse is simply...

Feb 28, 2022
Opinion: Faithful Frito-Lay consumers may stop chip shopping at Loblaws, thanks to perceived brand authenticity
David Dunne

The chips are down for Loblaws shoppers as a spat between the supermarket giant and Frito-Lay translated to not a single chip for consumers. The dispute between Frito-Lay Canada, one of the country’s largest food manufacturers, and Loblaws erupted last...

Feb 14, 2022
Dragons’ Den launches virtual auditions for its next crop of winners
By the Editors

If you’re a Canadian entrepreneur in search of funding, this could be your big break. The producers of Dragons’ Den are now holding virtual auditions, and they want to hear from you. For its 17th season, given the COVID situation, the...

Feb 1, 2022
On Trend: These B.C. companies are using TikTok for marketing muscle
Alyssa Hirose

There’s nothing like a viral video to make a business blow up (that’s Gen Z for prosper, oldies). Video-sharing app TikTok has turned social media marketing into an entirely different game, and these B.C. companies are in it to win...

Feb 1, 2022
B.C. digital marketing program joins forces with national charity to offer scholarships for Indigenous people
Saphiya Zerrouk

If you’re an Indigenous person looking to join the digital marketing industry, here’s a chance to get a headstart. Jelly Academy—a course created by Fort Langley–based Jelly Digital Marketing and PR—has partnered with national charity Indspire to offer 20 full scholarships...

Jan 27, 2022
Weekend Warrior: Longhouse Media founder Keenan Beavis keeps up the family jiu-jitsu legacy
Nathan Caddell

Getting COVID did a number on Keenan Beavis, knocking him out of any meaningful exercise for almost a month. But as soon as he was able, the Langley native and founder of digital marketing agency Longhouse Media was back in...

Jan 27, 2022
5 things to include on your company website, according to a business magazine editor
Alyssa Hirose

Having a great business website is good for customers, good for sales and, most of all—OK, maybe we’re a bit biased—good for getting coverage in the media. Here at BCBusiness, we spend a hefty chunk of every day on the...

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