Marketing & Media
The Top 100 issue has been a fixture of this magazine for a majority of the 40-plus years it's been in publication. And, usually, so has a Top 100 event. For obvious reasons, we've been unable to keep that latter tradition...
As Moscow awoke to a grey morning on January 31, 1990, a new era was dawning. By the time the USSR’s first McDonald’s restaurant opened, hundreds of hungry Russians, clad in fur hats and blowing into their hands, were waiting...
Black entrepreneurs and businesses in B.C. just got a digital boost. Joining forces with the Black Business Association of BC (BBABC), Jelly Academy is offering 10 people skills and business development funding to take its digital marketing program this year. The donation...
The term “metaverse” is everywhere these days, largely thanks to Facebook’s rebranding to Meta and the social media giant’s pledge to focus on developing its new namesake. So what is the metaverse? To hear some people tell it, the metaverse is simply...
The chips are down for Loblaws shoppers as a spat between the supermarket giant and Frito-Lay translated to not a single chip for consumers. The dispute between Frito-Lay Canada, one of the country’s largest food manufacturers, and Loblaws erupted last...
If you’re a Canadian entrepreneur in search of funding, this could be your big break. The producers of Dragons’ Den are now holding virtual auditions, and they want to hear from you. For its 17th season, given the COVID situation, the...
There’s nothing like a viral video to make a business blow up (that’s Gen Z for prosper, oldies). Video-sharing app TikTok has turned social media marketing into an entirely different game, and these B.C. companies are in it to win...
If you’re an Indigenous person looking to join the digital marketing industry, here’s a chance to get a headstart. Jelly Academy—a course created by Fort Langley–based Jelly Digital Marketing and PR—has partnered with national charity Indspire to offer 20 full scholarships...
Getting COVID did a number on Keenan Beavis, knocking him out of any meaningful exercise for almost a month. But as soon as he was able, the Langley native and founder of digital marketing agency Longhouse Media was back in...
Having a great business website is good for customers, good for sales and, most of all—OK, maybe we’re a bit biased—good for getting coverage in the media. Here at BCBusiness, we spend a hefty chunk of every day on the...