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Marketing & Media

Jun 20, 2017
Voter's remorse? Not much, say British Columbians
Marcie Good

Given the uncertainty of the current B.C. government (who is the premier, anyway?), you might expect voters in this province to be eager to head back to the ballot box. That’s not the case, according to a new poll by...

Jun 20, 2017
Poll: Has NAFTA, in its current form, impacted your business in a positive or negative way?

Rumblings south of the border suggest that not everyone is happy with the North American Free Trade Agreement. To find out how NAFTA has affected B.C., Mustel Group conducted a provincewide survey on behalf of BCBusiness from March 22-28, asking 347 business owners: “Has NAFTA, in its current form, impacted your business in a positive or negative way?”

May 25, 2017
Check out this Vancouver ad agency's swanky Fairview digs
Felicity Stone

Me&Lewis Ideas Inc. is a Vancouver advertising agency with a twist, starting with its name. “Me&” is a play on Meehan, surname of creative strategist Paul Meehan, who co-founded the company in 2007 with senior creative director Jeff Lewis. The firm...

Mar 6, 2017
Opinion: Who owns your brand?
Brad Sherwin

The term “brand” gets thrown around a lot. A quick Google search for “What is a brand” comes back with over half a billion results. It seems like every one of those results says something different. Given how loosely and...

Feb 23, 2017
Opinion: When is the best time to change a logo?
Brad Sherwin

The City of Vancouver recently released a new logo. The simple logo generated a lot of discussion about both the cost and whether it was needed in the first place. This prompts the question, when is a good time to change...

Jan 25, 2017
Watch your language part 2
Marcie Good and Felicity Stone

The corporate world often seems to have its own dialect that only the people who use it really understand. Or do they? Here we attempt to decode three popular business terms. Can you actually pull yourself up by your bootstraps? No–and...

Jan 17, 2017
Watch your language
Felicity Stone

The corporate world often seems to have its own dialect that only the people who use it really understand. Or do they? Here we attempt to decode three popular business terms. Once that would have suggested a group of physically sturdy...

Dec 2, 2016
Opinion: Why marketing to millennials is different in Canada than in the U.S.
Brad Sherwin

As Pierre Trudeau famously said, living next to the U.S. is in some ways like "sleeping with an elephant." So much of our news and information comes from U.S. sources, and taking U.S. statistics divided by 10 becomes a Canadian...

Nov 7, 2016
The Trump technique
Steve Burgess

The presidential campaign of Donald Trump offers many lessons. The idea that Trump has something to teach marketers may seem profoundly distasteful at first blush: “Bob’s Panini House—if you hate and fear religious and ethnic minorities, we have the sandwich...

Aug 11, 2016
Vancouver podcasters pump up the volume
Jessica Barrett

When Dave Shumka and Graham Clark decided to start dabbling in podcasting back in 2008, the medium seemed an unlikely candidate for mainstream appeal. Just a few years earlier, the new digital audio product had been met by an initial surge of excitement–with former MTV VJ Adam Curry launching what’s...

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