Marketing & Media

Jun 17, 2021
Ranking the proposed names for the Vancouver Canucks’ new AHL team
Nathan Caddell

The Vancouver Canucks finally committed to moving their farm team closer to home this off-season, leaving the confines of Utica, New York, for the considerably more fertile ground (yeah, that’s a farm joke) of Abbotsford. Although professional sports have been something...

Jun 15, 2021
One B.C. CEO makes Glassdoor’s list of Canada’s top 25
Nathan Caddell

Engineering consultant McElhanney doesn’t have the name recognition of some of B.C.’s more notable firms. And its president and CEO, Allan Russell, isn’t necessarily Ryan Holmes or Chip Wilson. But Russell is the only B.C.-based chief executive on Glassdoor’s 2021 list...

Jun 4, 2021
B.C.’s Most Loved Brands 2021
Nick Rockel

There’s nothing like a global pandemic to put brand loyalty to the test. When our research partner Ipsos conducted its latest B.C.’s Most Loved Brands survey in January, British Columbians had suffered through almost a year of COVID lockdowns, health woes...

May 28, 2021
Institute of Communication Agencies calls for boycott of Elections BC’s agency search process
Nathan Caddell

The Institute of Communication Agencies (ICA) is calling for a boycott of Elections BC’s search process for a new marketing agency. On April 1, the provincial election office put out the call for a new marketing agency. But according to the...

May 6, 2021
Canada’s big brands have taken a beating during COVID: survey
Saphiya Zerrouk

To win over consumers in the wake of COVID-19, your brand had better be authentic. That’s the key takeaway from the 2021 edition of the Gustavson Brand Trust Index (GBTI), an annual ranking of Canada’s most trusted brands. The seventh annual survey...

May 4, 2021
OMG! A Canadian news organization plans to hire hundreds of journalists
Nick Rockel

As anyone who works in print and online journalism will tell you, the past decade or so hasn’t been kind to their trade. Faced with dwindling ad revenue, rounds of layoffs, fickle readers and relentless pressure to do more with...

Apr 30, 2021
Can you guess which two Canadian companies made Time’s 100 Most Influential list?
Nathan Caddell

There’s no shortage of household names on Time’s unranked list of the 100 most influential companies in the world. Apple, Nike, Twitter, Netflix, the NBA. The list goes on and on, and it’s more or less a who’s who of massive...

Mar 5, 2021
An experienced corporate ghostwriter digs on what it’s like behind the scenes
Nathan Caddell

As with most heroes, Kirsten Campbell’s origin story happened by accident. The North Vancouver product put herself through a BBA at SFU and graduated straight into the 2008 recession. So Campbell began working in-house at tech companies, mostly in the...

Feb 23, 2021
How a Vancouver self-publisher changed the industry and grew 50 percent during the pandemic
Nathan Caddell

The way Megan Williams tells it, she had no choice but to write a book. The New Westminster native was working in communications at the time, but began watching tons of YouTube videos and researching blogs on how to actually write...

Feb 8, 2021
With inaugural awards, Greater Vancouver Board of Trade recognizes companies that have pivoted
By the Editors

Since the COVID-19 pandemic hit B.C. last March, we’ve heard a lot about how businesses need to adapt and pivot in order to survive. Those that pulled off the trick have likely been able to do more than just stave...

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