Marketing & Media
The Vancouver Canucks finally committed to moving their farm team closer to home this off-season, leaving the confines of Utica, New York, for the considerably more fertile ground (yeah, that’s a farm joke) of Abbotsford. Although professional sports have been something...
Engineering consultant McElhanney doesn’t have the name recognition of some of B.C.’s more notable firms. And its president and CEO, Allan Russell, isn’t necessarily Ryan Holmes or Chip Wilson. But Russell is the only B.C.-based chief executive on Glassdoor’s 2021 list...
There’s nothing like a global pandemic to put brand loyalty to the test. When our research partner Ipsos conducted its latest B.C.’s Most Loved Brands survey in January, British Columbians had suffered through almost a year of COVID lockdowns, health woes...
The Institute of Communication Agencies (ICA) is calling for a boycott of Elections BC’s search process for a new marketing agency. On April 1, the provincial election office put out the call for a new marketing agency. But according to the...
To win over consumers in the wake of COVID-19, your brand had better be authentic. That’s the key takeaway from the 2021 edition of the Gustavson Brand Trust Index (GBTI), an annual ranking of Canada’s most trusted brands. The seventh annual survey...
As anyone who works in print and online journalism will tell you, the past decade or so hasn’t been kind to their trade. Faced with dwindling ad revenue, rounds of layoffs, fickle readers and relentless pressure to do more with...
There’s no shortage of household names on Time’s unranked list of the 100 most influential companies in the world. Apple, Nike, Twitter, Netflix, the NBA. The list goes on and on, and it’s more or less a who’s who of massive...
As with most heroes, Kirsten Campbell’s origin story happened by accident. The North Vancouver product put herself through a BBA at SFU and graduated straight into the 2008 recession. So Campbell began working in-house at tech companies, mostly in the...
The way Megan Williams tells it, she had no choice but to write a book. The New Westminster native was working in communications at the time, but began watching tons of YouTube videos and researching blogs on how to actually write...
Since the COVID-19 pandemic hit B.C. last March, we’ve heard a lot about how businesses need to adapt and pivot in order to survive. Those that pulled off the trick have likely been able to do more than just stave...