Marketing & Media
To win over consumers in the wake of COVID-19, your brand had better be authentic. That’s the key takeaway from the 2021 edition of the Gustavson Brand Trust Index (GBTI), an annual ranking of Canada’s most trusted brands. The seventh annual survey...
As anyone who works in print and online journalism will tell you, the past decade or so hasn’t been kind to their trade. Faced with dwindling ad revenue, rounds of layoffs, fickle readers and relentless pressure to do more with...
There’s no shortage of household names on Time’s unranked list of the 100 most influential companies in the world. Apple, Nike, Twitter, Netflix, the NBA. The list goes on and on, and it’s more or less a who’s who of massive...
As with most heroes, Kirsten Campbell’s origin story happened by accident. The North Vancouver product put herself through a BBA at SFU and graduated straight into the 2008 recession. So Campbell began working in-house at tech companies, mostly in the...
The way Megan Williams tells it, she had no choice but to write a book. The New Westminster native was working in communications at the time, but began watching tons of YouTube videos and researching blogs on how to actually write...
Since the COVID-19 pandemic hit B.C. last March, we’ve heard a lot about how businesses need to adapt and pivot in order to survive. Those that pulled off the trick have likely been able to do more than just stave...
Most times, when a company hits it big with a product, it becomes a household name. Do that twice, and full-blown ubiquity is almost guaranteed. So it’s surprising more BCers don’t know that the creator of arguably the two biggest...
Four B.C.-based companies made Glassdoor’s latest annual ranking of the best places to work in Canada, a step up from last year, when three B.C. businesses put in a showing. The Employees’ Choice Awards uses Glassdoor’s review system to accumulate results, and the...
Our Innovators series highlights just a few of the trailblazing companies that are helping move this province—and the world—forward in challenging times. Take the perennial threats of cyberbullying, terrorist recruitment and child pornography, layer in political polarization, mass protest and foreign...
Stretchiest Valuation Helped by the COVID-19-induced shift toward leisurewear, Lululemon Athletica blew past the benchmark for the highest market capitalization of any B.C.-based company this year. At US$45 billion ($59 billion) or so last time we checked, the purveyor of high-priced...