Marketing & Media
Me&Lewis Ideas Inc. is a Vancouver advertising agency with a twist, starting with its name. “Me&” is a play on Meehan, surname of creative strategist Paul Meehan, who co-founded the company in 2007 with senior creative director Jeff Lewis. The firm...
The term “brand” gets thrown around a lot. A quick Google search for “What is a brand” comes back with over half a billion results. It seems like every one of those results says something different. Given how loosely and...
The City of Vancouver recently released a new logo. The simple logo generated a lot of discussion about both the cost and whether it was needed in the first place. This prompts the question, when is a good time to change...
The corporate world often seems to have its own dialect that only the people who use it really understand. Or do they? Here we attempt to decode three popular business terms. Can you actually pull yourself up by your bootstraps? No–and...
The corporate world often seems to have its own dialect that only the people who use it really understand. Or do they? Here we attempt to decode three popular business terms. Once that would have suggested a group of physically sturdy...
As Pierre Trudeau famously said, living next to the U.S. is in some ways like "sleeping with an elephant." So much of our news and information comes from U.S. sources, and taking U.S. statistics divided by 10 becomes a Canadian...
The presidential campaign of Donald Trump offers many lessons. The idea that Trump has something to teach marketers may seem profoundly distasteful at first blush: “Bob’s Panini House—if you hate and fear religious and ethnic minorities, we have the sandwich...
When Dave Shumka and Graham Clark decided to start dabbling in podcasting back in 2008, the medium seemed an unlikely candidate for mainstream appeal. Just a few years earlier, the new digital audio product had been met by an initial surge of excitement–with former MTV VJ Adam Curry launching what’s...
I used to be a pretty bad listener. This realization hit me about 20 years ago, after an internal conflict cropped up among the employees in my PR business. The workplace had become polarized, and we felt compelled to hire an outside facilitator to get at the heart of the...
Vancity Buzz, an eight-year-old news and lifestyle blog which has surpassed the online readership numbers of traditional news organizations, has announced plans to open newsrooms in the competitive markets of Toronto and Montreal. On the new site, rebranded as Daily Hive, founder and editor Farhan Mohamed stresses that the change is...