Marketing & Media
In his monthly column for BCBusiness, Richmond-based employee engagement and internal brand communications expert Ben Baker shares his insights into how to communicate value effectively, so people want to listen and engage. In the end, it’s about creating influence through trust. The 20th annual Edelman Trust Barometer is out, and the...
While live sports have taken a hit or two during the COVID-19 pandemic, its esports brethren appear to be thriving. Recently, Vancouver-based Alpha North Esports & Entertainment announced two separate partnerships with some well-known B.C. names. This morning, the company revealed...
This one is a few years old, but a great photo stands the test of time. Usually, a lot of time and planning go into a cover for BCBusiness. But every once in a while, the perfect photo lands in your lap—or to be more precise, your inbox. In 2011, I got...
Self-proclaimed digital marketing junkie Erica Hakonson founded Maven Collective Marketing after her side hustle became more than full-time and she needed more flexibility as a working mom. Now Hakonson runs a digital marketing agency with an international consulting team and...
There’s no shortage of bad news these days, but we’re doing our best to stay upbeat. Here are 20 songs the editors have been cranking while isolated (as loud as our families will allow, at least). I may not have the...
Everyone knows that B.C. is home to some exceptional female business talent. Our new Women of the Year Awards aim to recognize the very best. The finalists for the inaugural competition, who hail from organizations large and small across the province...
After graduating from UBC, Sara Padidar started out in the magazine industry before (wisely) exiting to launch her own public relations company and co-found Talk Shop in 2011. Padidar, who has worked with clients like Ford Motor Co., Starbucks Corp. and Toyota...
Like you, Canada Wide Media is closely monitoring the COVID-19 pandemic and its impact on our employees, clients, economy and communities across the globe. We understand every business is affected to a degree that is unknown at this time. With the...
As the COVID-19 pandemic brings many businesses and other organizations to an abrupt and indefinite halt, some truths about how we work are being uncovered. One is that no two workplaces are exactly the same. They have similarities, sure, but while...
Lego blocks have been used to build models of everything from the Millennium Falcon to the Statue of Liberty. Now Australian Ryan (the BrickMan) McNaught, one of only a dozen certified Lego professionals in the world, is using them to...