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Marketing & Media

Oct 9, 2008
With The Right People: Serendipity Marketing
By Tony Wanless

Client consultation is the key in complex markets. All businesses develop marketing plans that they hope will power them into a marketplace and establish themselves as the go-to provider of products or services. But when your customers are complex, the usual sales tactics aren’t enough. Instead, you need to rely...

Sep 3, 2008
E-learning and Online Business Training Comes of Age
J Bucher

The portmanteau of “web” and “seminar” is, in case you’re wondering, a presentation, lecture or workshop that’s transmitted over the Internet. Encompassing meetings that take place in real time (a university class, say) as well as those recorded for anytime-anywhere...

Aug 29, 2008
Disintermediation: Killing the Middleman
Tony Wanless

This came right after a note from a fellow consultant that he was moving back permanently to B.C. because modern communication tools meant he really didn’t have to have offices near clients any more. And this came while I was working with a company in the New Ventures B.C. contest that...

Aug 1, 2008
Guerrilla Marketing
Tony Wanless

But it can be even tougher when you’re a young company without much of a budget. In a world overloaded with products and noisy marketing, how do you get your particular product or service noticed? Lots of marketers are turning to the Internet, which seems to offer cheap access to a...

Jul 1, 2008
Greener Pastures
by Vanessa Richmond

Or, excuse me, that should read: many triple-bottom-line sustainability consultants have now formed strategic alliances with brand-management and strategy firms. Does this kind of doublespeak prove that sustainability has finally arrived? Or does it simply show that the new greenwashing machines are spinning faster than ever? The most recent, and possibly biggest...

Jul 1, 2008
Café Wifi: Down to The Wire
Steve Burgess

David Rootman was concerned. The proprietor of Kits Coffee Co. Ltd. was tidying up his West Fourth Avenue and Yew Street café one night when he noticed a car in the parking lot; a man sat alone in the vehicle. It was long after closing and Rootman feared the man...

Jun 24, 2008
Writing for Magazines: The Relic of My Calling
Matt O'Grady

Recently, I wrapped up a college course I was teaching called “Writing for Magazines.” Twenty-one aspiring writers—most too young to remember the pre-Internet era—sat attentively, if quizzically, for eight weeks as I made the case for that 18th-century technology: the magazine. The course was part of an intensive magazine publishing program;...

Jun 19, 2008
VANOC Adverts Takes Aim at Counterfeiting
Peter Severinson

Here's a gem of an ad from VANOC, and, man, does it say a lot about the organization. The ad features a crowd of be-merchandised, cheering fans with a mannequin in their midst, clothed in obviously-fake Olympic swag. The caption...

Jun 1, 2008
VANOC: Ringing, Um, Endorsements
Jessica Werb

“Well, duh,” reporters chimed. In the BCBusiness office, the question was posed, “What’s next? BC Hydro being named the official supplier of electricity?” Wouldn’t you know it? Six days later, our electricity utility was announced as an official supporter of...

May 1, 2008
Turning The Page in B.C. Book Publishing
Peter Wilson

Scott McIntyre, Vancouver’s legendary book publisher, says the tough times in his trade tend to fade quickly into memory – particularly after what he describes as a “fabulous” 2007. That’s the reason he can look back at the ups and...

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