Marketing & Media
While Twitter skeptics sit on the sidelines, made-in-Vancouver advertising agency DDB Canada is betting there’s a future in digital social media. The firm launched its social networking division, Radar DDB, in August 2007 and is now expanding to Toronto.
Google's latest refinement in behaviour-based online advertising is a game-changer. Google has recently announced the launch of behaviour-based advertising. No matter how technologically advanced we are as individuals, we all should be paying a lot of attention to this, on two fronts: it gives us pause for thought as marketers, and it forces an entirely different set of considerations as human beings.
There’s a saying in gambling – and venture capital management, (are they similar?) – that you bet on the right horses for the right courses. In other words, always do what’s appropriate. And I think now that social networking is...
The American Express "black card" makes its debut in Canada. The American Express Centurion card, known casually as “the black card,” has arrived in Canada for the first time. The black card is only available to the top squillionth percentile of the population based on income, and there have been a lot of very fancy parties over the last few months to celebrate the launch of this American brand north of the 49th parallel.
If I were the king of the world – or just Travelocity. There's plenty of room for improvement in the online hotel-booking industry. There’s no question that consumer purchasing behaviour for many categories has moved online. This is especially true in the hotel industry, where now more room bookings than ever before at least begin with an online search, even if they end in a purchase through other means.
HOW DO YOU take a brand that’s rooted in one physical place and move it to another without ruining its cachet? That’s the question on my mind as I watch Brooks Brothers, a brand redolent of high American conservativism, set up its first Canadian store here in the yoga-mad lululand...
IT LOOKS LIKE PURE FUN AND GAMES at the sprawling half-million-square-foot Burnaby campus of video game giant Electronic Arts Inc. (EA). It’s noon and the cafeteria clatters with the sound of software engineers digging into bento boxes while fellow employees...
Back to article: Vancouver's tanking video game sector? Video: Five Classic Chris Staples TV Ads More: David Allison critiques the ads Not surprisingly, sizeable Internet subcultures have formed around this phenomenon, most notably at Machinima.com, where you can find entire series based...
Nothing is perfect, writes David Allison – and that's for the better. There's a branding lesson behind accepting your nicks, dents, and flaws. Wabi Sabi is a traditional Japanese term that very roughly means "nothing is perfect, and we like that."...
Vancouver, BC, Canada, May 29, 2009 – BCBusiness Online has been awarded the New Media BC’s PopVox Award for Best Website Design. Launched in 2007, PopVox Awards is a Vancouver people’s choice award for the digital media industry driven by a democratic online voting process. Content creators from across the digital media sectors nominate their own work online, and then it’s up to the public to decide who wins.