A new locally made documentary titled “Not Business As Usual” attempts to redeem the much-maligned concept of capitalist pursuit by focusing on British Columbian entrepreneurs and their obsession with not only moving products and services, but also with figuring out how the world will better off with those out there

Let’s face it: capitalism is awesome. It drives innovation, progress and prosperity. It’s always been a path to something better—a better life for your family, a better education for your kids and, yes, a bigger screen TV.

But capitalism is also easily corrupted and pliable, easily hacked to focus on profit and nothing else—not the planet, not our families, not child workers.

A documentary released earlier this year titled “Not Business As Usual” attempts to redeem the much maligned concept of capitalist pursuit. The best part? It focuses on entrepreneurs in British Columbia and their obsession with not only moving products and services, but also with figuring out how the world will better off with those out there.
 
This 60-minute documentary by local entrepreneur (and original Lululemon staffer) Darrell Kopke, Rik Kingle-Watt and Lawrence Le Lam is approaching 150,000 views online. The project was partially bankrolled by Institute B, a sustainable-focused incubator based in Vancouver. It’s also where Kopke and Kingle-Watt work.

"Not Business as Usual wonderfully portrays a major, emerging generational business trend,” says Joel Solomon, chair of Vancouver-based venture capital firm Renewal Funds Management who is featured in the film. “Its spotlight shines on the robust Vancouver social entrepreneurial scene.”

Fire up the Chromecast and grab a bowl of organic popcorn and watch it now.