Brands we love, but don’t want to work for

For our workplace survey, we offered up a list of this year’s most loved brands and asked: Which of the following companies would you most like to work for?

Every February, BCBusiness partners with Ipsos to survey British Columbians on the Most Loved Brands in B.C. “Love” measures things like how much you trust a brand, how innovative you find it and whether you think it’s a brand that’s making a positive contribution to B.C. But as you can see from the graph above, the most loved brands (Save-on-Foods, London Drugs) aren’t necessarily the ones you most want to work for.