BC Business
Every February, BCBusiness partners with Ipsos to survey British Columbians on the Most Loved Brands in B.C. “Love” measures things like how much you trust a brand, how innovative you find it and whether you think it’s a brand that’s making a positive contribution to B.C. But as you can see from the graph above, the most loved brands (Save-on-Foods, London Drugs) aren’t necessarily the ones you most want to work for.