Marketing & Media

Dec 2, 2016
Opinion: Why marketing to millennials is different in Canada than in the U.S.
Brad Sherwin

As Pierre Trudeau famously said, living next to the U.S. is in some ways like "sleeping with an elephant." So much of our news and information comes from U.S. sources, and taking U.S. statistics divided by 10 becomes a Canadian...

Nov 7, 2016
The Trump technique
Steve Burgess

The presidential campaign of Donald Trump offers many lessons. The idea that Trump has something to teach marketers may seem profoundly distasteful at first blush: “Bob’s Panini House—if you hate and fear religious and ethnic minorities, we have the sandwich...

Aug 11, 2016
Vancouver podcasters pump up the volume
Jessica Barrett

When Dave Shumka and Graham Clark decided to start dabbling in podcasting back in 2008, the medium seemed an unlikely candidate for mainstream appeal. Just a few years earlier, the new digital audio product had been met by an initial surge of excitement–with former MTV VJ Adam Curry launching what’s...

Jun 28, 2016
How to overcome workplace conflict
Jim Hoggan

I used to be a pretty bad listener. This realization hit me about 20 years ago, after an internal conflict cropped up among the employees in my PR business. The workplace had become polarized, and we felt compelled to hire an outside facilitator to get at the heart of the...

Jun 1, 2016
Vancity Buzz announces expansion plans to Toronto, Montreal
Marcie Good

Vancity Buzz, an eight-year-old news and lifestyle blog which has surpassed the online readership numbers of traditional news organizations, has announced plans to open newsrooms in the competitive markets of Toronto and Montreal. On the new site, rebranded as Daily Hive, founder and editor Farhan Mohamed stresses that the change is...

May 17, 2016
How to manage your reputation online
Jim Hoggan

Have you ever tried searching your own name on Google? If not, you should. If you haven’t in a while, you should do it again, soon. You may be surprised to find out what comes up. Why bother? Isn’t the Internet just a time-waster for people who don’t have lives? Not...

Apr 5, 2016
How to get buy-in from the public for change
Jim Hoggan

Anyone in the public relations business knows how difficult it is to craft a compelling message for change. Convincing people to make a switch—either in opinion or how they live their daily lives—has confounded communications people since the PR profession began. Thanks to research in behavioural economics, we’re gaining a...

Mar 31, 2016
Events (and a book) to check out in April

YOUR FUTURE HOME: Creating the New Vancouver t’s not too late to check out this Vancouver Urbanarium Society and Museum of Vancouver exhibition, which explores hot urban topics ranging from housing affordability and density to mobility and public space. A series of programs including workshops, happy hours and debates among architectural, real...

Mar 29, 2016
Can Vancouver's Trump Tower survive the Donald?
Steve Burgess

As the aphorism tells: If you lie down with dogs, you will wake up with fleas. But in business it’s not quite so simple. You may form a business relationship that seems like a great idea until one day you wake up scratching. Recent victims include the world’s most successful...

Feb 24, 2016
How dread increases society's perception of risk
Jim Hoggan

We’ve all felt dread. It’s that gripping worry about the worst-case scenario before the doctor calls with the diagnosis, or when the phone rings in the middle of the night. It’s that same fear that stirs up emotion in British Columbians when a resource company proposes a new development such as...

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