Digital marketing super-school Hyper Island is bringing its Master Class to Vancouver in December
Vancouver’s digital media star keeps rising.
After snagging the TED Conference—an acronym for technology, entertainment and design and called the Olympics of Creativity—the city will host a three-day mini-conference by the exclusive Hyper Island education institute from Dec. 4–6. The Swedish-based education events company has various programs, ranging from students to SVPs, and the US$4,000 Master Class headed to Vancouver targets the senior executives, marketers, communicators, account managers, creatives and strategists looking for an action plan on “digital media’s effect on perception, possibilities, implementation and leadership through experiential learning,” according to the company’s literature. “During the three-day Master Class, participants will engage a fast-paced series of presentations and collaborative workshops led by world-leading talent and members of the Hyper Island brain trust.”
The event does hold a TED-like reverence amongst graduates, and has been featured in Fast Company and the New York Times as an effective antidote to the traditional advertising industry’s looming expiry date.
The event was coaxed to B.C. for the first time by Jordan Eshpeter from Vancouver-based web agency Domain7. “I attended a Hyper Island Master Class in New York City last year and it shaped my thinking about the future of technology,” he says. Eshpeter partnered with Richard Sandor from Eustress Marketing Coaching to bring Hyper Island to Vancouver. “We have first-rate leaders in technology, marketing, communications and entertainment who deserve world-class opportunities to continue their digital education,” he adds.
New York-based Jaclyn Ciamillo, Global Partnership Director at Hyper Island, says bringing the education program to Vancouver has been on the radar for some time, citing Vancouver’s adoption of a city-wide digital plan two weeks ago as proof that there’s a natural fit. “Vancouver’s forward-thinking leaders implemented a digital strategy that shows a profound understanding of transformative technology and its effect on business, science, lifestyle and more,” she says.