BC Business
In this video, David Allison explains how social media are upending communications, marketing, and corporate authenticity. Recently I was interviewed for a documentary about social media. While the cameras were rolling and I waved around an empty espresso cup, I managed to blurt out a few smartish things. My point is that social media are forcing marketers to rethink the role and content of other media, and that we still have a long way to go when it comes to using social tools in an authentic and engaging way.
Recently I was interviewed for a documentary about social media. While the cameras were rolling and I waved around an empty espresso cup, I managed to blurt out a few smartish things.
My point is that social media are forcing marketers to rethink the role and content of other media, and that we still have a long way to go when it comes to using social tools in an authentic and engaging way.
So, this week, instead of reading a post penned by yours truly, you can sit back and watch me avoid eye-contact with the camera while I am trying to figure out what to say. Enjoy.