BC Business
How the Vancouver coffee shop leans into trendy content creation to grow its customer base and social media following
Vancouver-based Cowdog Coffee’s Instagram feed showcases its growth from a home café to an aesthetically pleasing brick-and-mortar location with daily around-the-corner lineups.
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Slow Drip
It always helps to get a head start on building a following if the founder of a company already has a large audience, but not all influencer-founded brands are created equal. While owners Joe Lee (98.3k Instagram followers) and Ryan Dean Dexton (30k Instagram followers) are popular content creators in their own right, the lineups at the café are still there even when they’re not behind the bar.
Spill the Beans
Transparency has always been at the forefront of Cowdog Coffee. On social media, the owners share why the café doesn’t accept tips and how they pay a living wage. One of the shop’s most popular video series outlines how much the café makes. They’re an open (digital) book.
Behind the Brew
If you ever wonder how much behind-the-scenes content you should be shooting, let this be your inspiration to always be filming. Cowdog Coffee’s “day in the life”-style videos prove that vlog content isn’t dead.
Buzzy Conversation
Cowdog Coffee keeps its content conversational and encourages its audience to weigh in. Posts ask for opinions on topics like seasonal drinks, earning the coffee shop not only engagement but also real-time feedback on its offerings.