A new study backed by Nestlé found that Canadians believe multinational companies don’t deliver on their potential
The research, conducted by Toronto-based Pollara Strategic Insights, shows that while 89 per cent of Canadians think multinational corporations can help the communities where they do business, only 51 per cent feel that such companies have efforts designed to do so.
Nestlé Canada—a division of the food and beverage multinational headquartered in Switzerland—sponsored the first-of-its kind survey. Pollara also found that the 1,201 Canadians polled believe multinationals are profit-driven (64 per cent) and impersonal (50 per cent).
But when asked what factors influence their purchasing decisions the most, 89 per cent of respondents chose “high quality, reasonably priced products.”
The poll also highlighted a generation gap, with millennials holding multinationals in higher regard than baby boomers. A larger portion of the younger generation thinks these businesses provide community (47 per cent) and economic (41 per cent) support to local markets, with baby boomers coming in at 36 percent and 30 per cent, respectively.
British Columbian participants were relatively skeptical, with just 31 per cent agreeing that multinationals support local causes important to them.