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Forge and Smith

By Candice Ui /

Five tips from Forge and Smith to get your website to the top of search results 

Forge and Smith is a New Westminster-based team of web designers and developers who know how to carefully craft your online presence to get your site to the top of search engine results.

“Our sites average a 40 per cent increase in organic search results,” says Forge and Smith founder Shawn Johnston.

Forge and Smith has grown steadily since 2010 and is now a team of 11 developers, designers, content strategists and user-experience designers.

The company builds custom websites with WordPress, an easy-to-use and flexible content management system. “WordPress puts the power in your hands,” says Johnston. “We build a flexible, user-friendly system that empowers you to update content regularly and increase your web traffic.”

Johnston has five suggestions for getting the most out of your website:

  1. 1.  Be content-conscious. To keep your site fresh and interesting, update it regularly. At least 500 words per month as a press release, blog post, new case study or testimonial can have a positive impact on search results.
  2. 2.  Stay social. Shareable content allows others to engage with your site and link back for more, which allows your business to be fully indexed by search engines.
  3. 3.  Mobile first. Most users access the web from mobile devices, and a responsive site helps you capture all web traffic.
  4. 4. Build credibility. Case studies and testimonials build trust and act as credible examples of your work, while creating citable content.
  5. 5. Code matters. From the foundation up, creating a sound structure with clear code improves search results.

Forge and Smith clients span a variety of industries across North America. British Columbia customers include coffee roasters JJ Bean, the Wildlife Rescue Association of BC, the Crisis Intervention & Suicide Prevention Centre of BC and the Vancouver Christmas Market.

Wondering how you can optimize your website’s content? Give Shawn Johnston at Forge and Smith a call: 778.397.0984.