industries

CRTC Pulls Plug on Loud TV Ads

The regulating body wants to rid nation of noisy nuisance by forcing Canadian broadcasters to turn down the volume on earsplitting ads by this fall. TV-loving Canadians won’t have to scramble to turn down obnoxiously loud commercials for much longer. The Canadian Radio-television and Telecommunications Commission ordered broadcasters on Tuesday to turn the volume down on ads beginning Sept. 1.

By Lindsey Peacock /

Loud TV ads | BCBusiness
Obnoxiously loud TV commercials drive many Canadians nuts, but the CRTC has ordered broadcasters to turn down the volume starting Sept. 1.

The regulating body wants to rid nation of noisy nuisance by forcing Canadian broadcasters to turn down the volume on earsplitting ads by this fall.

TV-loving Canadians won’t have to scramble to turn down obnoxiously loud commercials for much longer.
The Canadian Radio-television and Telecommunications Commission ordered broadcasters on Tuesday to turn the volume down on ads beginning Sept. 1.
The CRTC drafted the regulations after broadcasters unsuccessfully asserted they could regulate the problem themselves. The CRTC consulted with the public instead, which garnered more than 7,000 remarks overwhelmingly in favour of adjusting the volume on television advertisements. Who would’ve thought most of us hated the cacophonous car commercials blaring the features of the latest sedan model while waiting to watch The Bachelor.
The freshly published rules mandate broadcasters to control fluctuations in volume between regular programming and commercials according to the Advanced Television Systems Committee’s technical standards.
Cheers to the day I can throw out my earplug stash under my coffee table.