Infographic: Should your business be on Facebook? Instagram?

Yes, you need to be on social media–but no, not all of them

There’s no question your business needs a social media presence, but that doesn’t mean you should jump onto every “next big thing.” If you run a law firm, you can probably skip Pinterest and Instagram—but they’re a must if you own a hip Main Street shoe shop. To help navigate the murky waters of social media, BCBusiness has come up with a handy how-to guide based on business types. It’s not exhaustive and exceptions always exist, but it should give you a rough idea of where your business needs to be—and where it probably doesn’t.

Case studies

It may not have the reach of the Vancouver Sun, but you wouldn’t know it looking at Facebook, where Vancouver-based news and entertainment website Vancity Buzz has over triple the following (168,000 likes, versus 49,000 likes for the Sun, as of early March).

Boutique clothing retailer Van Caissey, which began online and recently opened its first brick-and-mortar store in Vancouver’s Mount Pleasant neighbourhood, reached new customers by growing its Instagram following, now up to roughly 12,500 people, where it shares stylish shots of its alternative shirts and jewellery.

Vancouver Mayor Gregor Robertson’s political party can count more Twitter followers (about 8,000 in early March) than Facebook likes (about 6,200). Vision is a regular on Twitter–a popular platform for political debate through hashtags such as #cdnpoli (for Canadian politics), #bcpoli (for B.C. politics) and #vanpoli (for Vancouver politics)–where it reminds Twitter users to #VoteYes in the transit referendum.

For more from The BCBusiness Guide to Social Media, go here >>