News Blender

startup name: 
SendtoNews Video Inc.

founded: 2008

number of employees: 10

lead product: An online multimedia 
management tool that lets newsrooms connect with third-party content. Founder Keith Wells likens it to 
“taking a blender and throwing in writers, LinkedIn 
and YouTube.” 

milestone: Delivered video for 1,400 non-rights holders during the 2010 Winter Olympics.

The world needs this product because:

Wells believes there’s a gap between newsrooms and the “torrent of great quality, non-editorial content that’s being created.”