BC Business
NVI is a full-service interactive marketing agency that has been helping brands optimize their online revenue channels since 2004. Boasting the largest search engine marketing team in Canada, NVI’s core competencies consist in search engine optimization (SEO), paid search (PPC), social media marketing, online PR, and web development.
Focusing on results driven initiative, NVI has worked with some of the largest brands both in Canada and abroad, including Microsoft Canada, Reader’s Digest, Yellow Pages Group, Birks & Mayors, and Club Med.
By ranking with Google and other search engines, brands can build trust and authority, and attract highly targeted traffic to their sites. Through NVI’s extensive expertise in SEO, your brand can rank higher on targeted terms and outrank competitors.
NVI’s holistic approach to SEO features both offsite and onsite components. First, NVI undertakes an extensive SEO site audit to ensure that your site is optimized for search engine indexability.
Then, NVI conducts exhaustive keyword research to identify the most targeted terms that consumers use to find your products and services. This intelligence is used to further optimize the relevancy of your site’s content.
Finally, NVI will work with your brand to increase its popularity. This includes everything from building the amount of targeted backlinks pointing to your site to social content strategies that help your site get more “votes” from both third-party sites and users alike.
Pay-per-click (PPC) advertising is an effective way to drive immediate, targeted traffic to your website. NVI is a Google Adwords Qualified Company that can help your brand build targeted PPC campaigns on major search engines, and then optimize them for performance.
Some PPC marketing can be extremely competitive and require strategic planning and ongoing optimization. NVI will work with your brand to learn more about its goals, and then build targeted paid search campaigns around those KPIs.
From keyword research and campaign set-up to campaign audits and ongoing bid management, NVI can help your brand maximize the ROI of its paid search initiatives.
As the web has become more social, brands have had to bring more of a human element to their online marketing efforts. NVI’s dedicated social media team has years of experience planning, implementing, and managing social media campaigns, and can help your brand reach consumers in a variety of ways.
Social Audit & Strategy: For brands interested in launching a comprehensive social marketing campaign, NVI can help them identify the social channels that are appropriate for their goals. Our team will undertake a competitive analysis of where it makes sense for you brand to be in social media, and help you build a strategy tailored to your business goals.
Social Search: The major search engines have begun taking cues from social networks to determine what content is most relevant to their users. NVI will work with you to engage the social sphere in a way that directly impacts both your search engine rankings and ROI.
Social Marketing: Social Networks such as Facebook and Twitter represent massive communities of potential customers. From Facebook Ad campaigns to Twitter outreach, NVI can help identify the communities that matter most to your business, and help you reach and engage them in meaningful ways
Online PR: As word of mouth has gone digital, brands can now generate buzz around their products and services at a very social level. NVI can work with you to understand your business goals, and devise a comprehensive strategy to spread your brand’s message to the most relevant audiences.
With a strong focus on marketing and results, NVI builds web experiences that are powerful and profitable. Our talented team of web developers has extensive experience developing everything from ecommerce platforms to highly social micro-sites.
Whether you are looking to build something from the ground up or re-launch an existing portal, NVI can help you build a website that engages users and performs for your bottom-line. From planning to implementation, we develop platforms that rank well in search engines, are optimized for conversion, and offer a full suite of social features.