BC Business
Up your marketing game with lessons from this Agassiz biz
Nestled along the river (and with a gorgeous mountain backdrop), the Fraser River Lodge embraces its remote digs in Agassiz—but the marketing team reaches out to potential visitors with jaw-dropping videos.
View this post on Instagram A post shared by Fraser River Lodge (@fraserriverlodge)
A post shared by Fraser River Lodge (@fraserriverlodge)
View Finder
On Instagram, aesthetics are everything, and the Fraser River Lodge knows it: a simple sweeping drone shot of the mountains can be just as engaging as a painstakingly edited video.
@fraserriverlodgeweddings Our lower deck is perfect for your first dance 🤍🤍 #firstdance #weddingtiktok #wedding #weddingvenue #weddingday #weddingvibes #weddingtok ♬ original sound – Smriti Khanna
Our lower deck is perfect for your first dance 🤍🤍 #firstdance #weddingtiktok #wedding #weddingvenue #weddingday #weddingvibes #weddingtok
♬ original sound – Smriti Khanna
Aisle Be There
The lodge’s entire TikTok is devoted to weddings—the company has found its niche in that lucrative space, and wedding-related videos often perform well (as users tend to save content that they might find useful later).
View this post on Instagram A post shared by Fraser River Lodge – Weddings (@fraserriverlodge_weddings)
A post shared by Fraser River Lodge – Weddings (@fraserriverlodge_weddings)
It Takes Two
This Instagram collab post was made in partnership with a creator—Madison Sinclair—who has 104k followers and counting. This broadened the lodge’s social reach by exposing the venue to that audience (with viral results).