Hospitality

Social Cues: Fraser River Lodge shows off its natural advantages

Up your marketing game with lessons from this Agassiz biz

By Alyssa Hirose /

Nestled along the river (and with a gorgeous mountain backdrop), the Fraser River Lodge embraces its remote digs in Agassiz—but the marketing team reaches out to potential visitors with jaw-dropping videos.

View Finder

On Instagram, aesthetics are everything, and the Fraser River Lodge knows it: a simple sweeping drone shot of the mountains can be just as engaging as a painstakingly edited video.

@fraserriverlodgeweddings

Our lower deck is perfect for your first dance 🤍🤍 #firstdance #weddingtiktok #wedding #weddingvenue #weddingday #weddingvibes #weddingtok

♬ original sound – Smriti Khanna

Aisle Be There

The lodge’s entire TikTok is devoted to weddings—the company has found its niche in that lucrative space, and wedding-related videos often perform well (as users tend to save content that they might find useful later).

It Takes Two

This Instagram collab post was made in partnership with a creator—Madison Sinclair—who has 104k followers and counting. This broadened the lodge’s social reach by exposing the venue to that audience (with viral results).