Lifestyle

Hipster beard trend shaves razor industry sales

Men, especially those under the age of 45, are shaving less, and that is hurting the razor industry. In the past 10 years, the average frequency of male shaves has dropped from 3.7 times a month to 3.2, according to studies cited by a Gillette executive. Industry sales have dropped...

By The Editors /

Men, especially those under the age of 45, are shaving less, and that is hurting the razor industry. In the past 10 years, the average frequency of male shaves has dropped from 3.7 times a month to 3.2, according to studies cited by a Gillette executive. Industry sales have dropped 5.1 percent in the past year. Razor companies are trying strategies from cutting prices to brand extensions, according to the Independent.