BC Business
A group of six UBC and SFU grads is putting its own spin on electric bikes with a new company called Shocke. The first model out of the garage was Spark, in 2015, followed by Ampere and Surge in February 2016–all funded on Kickstarter. With more than 600 bikes sold, the Delta-based company (comprising brothers Steven, Frank and Edward Lo, Hussein and Ebrahim Jafferjee, and Hasan Hamze) is increasing production to meet expected sales of 1,500 this year. So far sales have been online only, but by summer Shocke hopes to sell through local and U.S. dealers.
Purchasers tend to fit one of two categories: baby boomers using the bikes for leisure, and under-30 urban commuters. The three bikes feature different frame designs: Spark, US$1,399, is a sporty all-terrain electric mountain bike hybrid suitable for recreational riders; Ampere, US$1,550, is a step-through bike designed for maximum comfort; and Surge, US$1,850, is designed for urban commuting.
All three models are constructed using name-brand parts assembled in a Delta warehouse, have a 350-watt motor, go 32 kilometres an hour and have a range of 70 kilometres. Batteries are integrated into the frame or wheel so the bikes look conventional. Front and rear LED lights with turn signals and laser-illuminated lanes, throttle power, five-level pedal assist, fenders and rack are standard.