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Marketing & Media

Nov 17, 2009
Resurrecting Brand Innovation
David Allison

Some brands just need a little dusting off and a fresh new pedestal to stand on. I went to the Museum of Vancouver this week to see how their rebranding efforts are working. Kudos to Amanda Gibbs and the team there...

Nov 16, 2009
How to Build Your Own Website Using Wordpress
Tommy Humphreys

It's easier than you think to begin building your own website, using Wordpress. I relate to service businesses for one simple reason: because they are the easiest to start. All you really need to get up and running are the appropriate tools, the will to perform a service, and a website.

Nov 4, 2009
Final Cut
Jessica Barrett

Reality TV’s next stop: a hair salon near you Ask Daniel Hudon and Michael Procter what they think of reality TV shows and the response is practically vitriolic. “I don’t watch them; I don’t appreciate them,” declares Procter. So why did the owners of rock-and-roll hair salon Chop Shop Hair Co. Inc. agree to front one on national TV?

Nov 4, 2009
The Menace of Eco-Friendly
Steve Burgess

Beware of the wolf in 
“eco-friendly” clothing You’re in front of the tube, soft music starts playing and somebody starts talking about the environment and Mother Nature and, gosh darn it, we’re all in this together. Your first thought: oil company ad. And you’re usually right.

Nov 2, 2009
How Bad Writers Produce Great Web Content
Tommy Humphreys

There's no getting around it – the secret to having a successful corporate website is in producing compelling content. But what if you can't write? The bad news: it takes time and thought and talent to write engagingly. The good news: there are ways to expedite the process. In this post, I’m going to show small businesspeople how to get great content using less time and energy.

Oct 27, 2009
The Zen of Low-Control Branding
David Allison

Absolute control of your brand is now out of your hands. Don't fight it: believe it or not, it's the way forward. The art and science of branding is undergoing a sea change. We’re moving from a system where your brand is what you tell people it is, to a system where your brand is what people tell you it is. The most intriguing part of this change is that no one really knows what the new system is going to look...

Oct 26, 2009
Join LinkedIn
by Tommy Humphreys

LinkedIn is a social network for businesspeople, and it should be a pillar of your web strategy. If you haven't already joined, do it. It will gain you exposure, improve your access to talented people, and make you more knowledgeable about your industry.

Oct 20, 2009
Marketing Comm That Hits the Mark
David Allison

It's great to offer stories to promote yourself – but, remember, in marketing communications, moderation is key. One of the potential problems with the new world of marketing communications is that everyone can use online and offline channels to broadcast countless product stories ad infinitum to millions of people who may or may not be listening. You can help your prospects and customers remember the important parts of your brand story, and therefore improve your brand value, by sharpening your focus.

Oct 14, 2009
Facing up to Facebook
David Allison

As most of us work to understand the marketing implications of social media, debating this pros and cons, discussing the ramifications for brand management, and wondering aloud (far too much, in my opinion) if it is really worth all the...

Oct 8, 2009
Spare the Change
Steve Burgess

Archie comics, espresso beans and low-fat yogurt: when to leave well enough alone. Standing in line at Safeway one day, I was gazing idly at the cover of an Archie comic – one of the new ones, with the redesigned characters...

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