Marketing & Media
It's easier than you think to begin building your own website, using Wordpress. I relate to service businesses for one simple reason: because they are the easiest to start. All you really need to get up and running are the appropriate tools, the will to perform a service, and a website.
Reality TV’s next stop: a hair salon near you Ask Daniel Hudon and Michael Procter what they think of reality TV shows and the response is practically vitriolic. “I don’t watch them; I don’t appreciate them,” declares Procter. So why did the owners of rock-and-roll hair salon Chop Shop Hair Co. Inc. agree to front one on national TV?
Beware of the wolf in “eco-friendly” clothing You’re in front of the tube, soft music starts playing and somebody starts talking about the environment and Mother Nature and, gosh darn it, we’re all in this together. Your first thought: oil company ad. And you’re usually right.
There's no getting around it – the secret to having a successful corporate website is in producing compelling content. But what if you can't write? The bad news: it takes time and thought and talent to write engagingly. The good news: there are ways to expedite the process. In this post, I’m going to show small businesspeople how to get great content using less time and energy.
Absolute control of your brand is now out of your hands. Don't fight it: believe it or not, it's the way forward. The art and science of branding is undergoing a sea change. We’re moving from a system where your brand is what you tell people it is, to a system where your brand is what people tell you it is. The most intriguing part of this change is that no one really knows what the new system is going to look...
It's great to offer stories to promote yourself – but, remember, in marketing communications, moderation is key. One of the potential problems with the new world of marketing communications is that everyone can use online and offline channels to broadcast countless product stories ad infinitum to millions of people who may or may not be listening. You can help your prospects and customers remember the important parts of your brand story, and therefore improve your brand value, by sharpening your focus.