Marketing & Media

Jul 6, 2009
Social Media: Resistance Is Futile
David Allison

Help me save the social media laggards from themselves I’m trying to be patient. But it’s getting harder and harder. Not a day goes by that I don’t meet someone or read about someone bemoaning the encroachment of “Social Media” on the marketing landscape.

Jun 30, 2009
The Cultivators of Social Media
Alicia Costa

While Twitter skeptics sit on the sidelines, made-in-Vancouver advertising agency DDB Canada is betting there’s a future in digital social media. The firm launched its social networking division, Radar DDB, in August 2007 and is now expanding to Toronto.

Jun 26, 2009
Behaviour-Based Ads: Big Improvement or Big Brother?
David Allison

Google's latest refinement in behaviour-based online advertising is a game-changer. Google has recently announced the launch of behaviour-based advertising. No matter how technologically advanced we are as individuals, we all should be paying a lot of attention to this, on two fronts: it gives us pause for thought as marketers, and it forces an entirely different set of considerations as human beings. 

Jun 15, 2009
Social Media for Business: Horses for Courses
Tony Wanless

There’s a saying in gambling – and venture capital management, (are they similar?) – that you bet on the right horses for the right courses. In other words, always do what’s appropriate. And I think now that social networking is...

Jun 11, 2009
American Express "Black Card": This Is Rich
David Allison

The American Express "black card" makes its debut in Canada. The American Express Centurion card, known casually as “the black card,” has arrived in Canada for the first time. The black card is only available to the top squillionth percentile of the population based on income, and there have been a lot of very fancy parties over the last few months to celebrate the launch of this American brand north of the 49th parallel.

Jun 10, 2009
Travel Panning
David Allison

If I were the king of the world – or just Travelocity. There's plenty of room for improvement in the online hotel-booking industry. There’s no question that consumer purchasing behaviour for many categories has moved online. This is especially true in the hotel industry, where now more room bookings than ever before at least begin with an online search, even if they end in a purchase through other means.

Jun 3, 2009
Old Brands, New Tricks
David Allison

HOW DO YOU take a brand that’s rooted in one physical place and move it to another without ruining its cachet? That’s the question on my mind as I watch Brooks Brothers, a brand redolent of high American conservativism, set up its first Canadian store here in the yoga-mad lululand...

Jun 3, 2009
Rough Play in Vancouver Video Games
Dee Hon

IT LOOKS LIKE PURE FUN AND GAMES at the sprawling half-million-square-foot Burnaby campus of video game giant Electronic Arts Inc. (EA). It’s noon and the cafeteria clatters with the sound of software engineers digging into bento boxes while fellow employees...

Jun 3, 2009
Video: The Bizarre Art of Machinima
BCBusiness D.B.

Back to article: Vancouver's tanking video game sector? Video: Five Classic Chris Staples TV Ads More: David Allison critiques the ads Not surprisingly, sizeable Internet subcultures have formed around this phenomenon, most notably at, where you can find entire series based...

May 28, 2009
Suckers for Imperfection
David Allison

Nothing is perfect, writes David Allison – and that's for the better. There's a branding lesson behind accepting your nicks, dents, and flaws. Wabi Sabi is a traditional Japanese term that very roughly means "nothing is perfect, and we like that."...

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