Marketing & Media

Jul 1, 2007
Technocrati: Blog On
Valerie McTavish

It’s not that bad an offer if you can convince enough people to pay you for what’s on your mind. Convince 1,000 people a day and you’ve got $10; convince a million people every month and you’ve got a six-figure annual salary. It’s that kind of math that attracts the ambitious to the world of blogging. And with minimal entry barriers (domain-name registration and some free content-management software), it’s no surprise that the blogiverse is growing at a rate of...

Jul 1, 2007
Color Marketing Group: Hue Done It
Jessica Werb

A member of the Color Marketing Group (CMG), Scarlett Ballantyne is part of a global network of designers who predict upcoming colour trends, create new shades and influence everything from the tint of your bedroom walls to the gleam of the car in your driveway.

Jun 27, 2007
BCBusiness wins BC Magazine of the Year
BCBusiness D.B.

BCBusiness magazine won the coveted Magazine of the Year award for B.C./Yukon. The award was presented by the Western Magazine Awards Foundation (WMAF) and announced at the 25th annual Western Magazine Awards held at the Renaissance Vancouver Hotel Harbourside in Vancouver on Friday, June 22nd, 2007.

Jun 1, 2007
How to Score Media Coverage
Jessica Werb

Sometimes, the business world can seem a bit like a schoolyard, where the popular kids get all the attention. Why is it that some companies get featured in magazines, newspapers or TV shows while others, seemingly just as interesting or important, get overlooked? It’s not so mysterious.

Mar 1, 2007
Board Politics
Daniel Wood

For a politician, one of the worst places to be located is in an ironic corner, and on a day in early June last year, West Vancouver’s new mayor, Pamela Goldsmith-Jones, found herself in just such a spot.

Dec 1, 2006
Destiny Media: A Penny for your Stocks?
David Jordan

Entering the downtown head office of Destiny Media Technologies, it’s immediately obvious that the company has seen better times. The expansive lobby screams opulence, with its slate-tile floor, its floor-to-ceiling windows overlooking West Hastings Street 10 floors below, and the massive boardroom table visible through an aqua-tinted glass wall.

Nov 1, 2006
How to Create Buzz
Jessica Werb

And don’t think it happened purely by accident. In an age where radio and print seem outdated, here’s how experts create the kind of buzz that gets people talking – and spending. Live itForget billboards, TV ads and radio jingles. Last June, when Vancouver-based marketing agency Inventa promoted the relaunch of...

Oct 2, 2006
Hollywood North is Back
Katya Holloway

I’m standing over an operating table, looking down at a badly decomposed body. Its withered frame is sunken and appears to be melting into a pool of liquefied flesh. The hapless victim has been sucked dry by a vampire, and...

May 2, 2006
Brightlight Pictures: Profit Snatchers
Jessica Werb

Despite his tailored suit, greying hair and the photos of his four kids on his office wall, Shawn Williamson (right) can’t help but come across like a hyperactive 12-year-old boy trapped in a 40-year-old’s body. A remote control in hand...

Aug 1, 2005
Brasserie Branding: A Tired Eatery Tarts Up
Tony Wanless

Change is a business battle cry today, and there isn’t a manager alive who isn’t buffeted by the constant baying for transformation. This is especially true in B.C., where our frontier mentality constantly demands the destruction of the old to...

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