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Tom Gierasimczuk

Recent Posts on BCBusiness - Page 5

Feb 26, 2013
TAXI Vancouver's New Anti-Bullying Commercial

TAXI Vancouver, the local office of the eponymous global ad agency, knew it wanted and "unconventional approach" when redesigning the B.C. campaign for Pink Shirt Day, a national effort to stop school bullying by selling T-shirts to raise funds for the Boys and Girls clubs anti-bullying programs. "Usually, anti-bullying messages focus...

Feb 25, 2013
WATCH THIS: TAXI Vancouver's New Anti-Bullying Commercial

TAXI Vancouver, the local office of the eponymous global ad agency, knew it wanted and "unconventional approach" when redesigning the B.C. campaign for Pink Shirt Day, a national effort to stop school bullying by selling T-shirts to raise funds for the Boys and Girls clubs anti-bullying programs. "Usually, anti-bullying messages focus...

Feb 20, 2013
The State of Marketing in B.C.

It would have been easy for those in attendance at yesterday's B.C. Association of Integrated Marketers (BCAIM) to write off traditional marketing—that being newspapers, TV and radio. Online marketing, and specifically social media, led almost every category in the first-ever pulse of marketing in the province called "The State of...

Feb 15, 2013
The T-Shirts Surrey Needs

A little harsh, we know, but a bit of chin-music to smug urbanites never hurt anyone.BCBusiness proposes T-shirts that Surrey can actually be proud of. It's been a tough week for Surrey's otherwise thriving brand. The fast-growing city with the mayor everyone wishes they had was sideswiped by SurreyShirts.com and their...

Feb 4, 2013
The TED Conference Relocates to Vancouver and Whistler

Citing a need to get more global, the flagship TED Conference is moving out of its usual week-long conference digs in Long Beach, California (as well as a concurrent event in Palm Springs), and heading to Canada's west coast next year—and likely through 2020 according to local promoters. The non-profit...

Nov 1, 2012
Editor's Note: Your Business, Your Terms

BCBusiness' fearless new leader gets to the heart of what it means to do business in B.C. If living in three different provinces in the past decade has taught me anything (other than that I should really have been a real estate agent), it’s that those of us earning a living in B.C. are subject to particular scrutiny from the rest of the country.

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