NEW DIRECTION | Ross Beaty, photographed at his Bowen Island residence, is now pouring his mining millions into making the world a greener place
DIGGING DEEPER | From a young age, Ross Beaty loved nature and was particularly fascinated by geology
Beaty weighs alluvial gold from sampling a project in Sierra Leone, 1984
Ross Beaty was one of mining’s giants before taking a green turn eight years ago to become the face of B.C.’s alternative energy sector. He’s finding both his new industry–and his controversial new message for a “no-growth” way of life–a tough sell
It was the winter of 2008, and Ross Beaty—a man who’d made his fortune discovering mines, then running them, all around the world—was at the peak of his career. The company he founded in 1994, Pan American Silver Corp., was the second-largest silver-mining operation in the world, with seven mines in Mexico, Peru, Bolivia and Argentina, and 6,000 direct and indirect employees. Over the years Beaty had created and sold a series of other companies and was credited with having turned a billion dollars of investors’ money into $4 or $5 billion. According to Forbes magazine, his personal wealth around the time stood at $450 million.
And then Beaty was done—done with mining, done with exploring the world for the next big dig. “I’d sold six companies in the previous six years and it just wasn’t that exciting to start another,” he says as we talk in early March of this year, surrounded in his 14th-floor office on Howe Street by his rocks and chunks of metal on bookshelves, his books piled on the floor, his certificates and plaques and fishing pictures on the wall. On his desk stands a foot-high Buddha in a dull brass—a small reminder of his interest in Buddhist values.
The Vancouver native could have sat back and counted his many millions. His five children were mostly grown, and he and his wife, Trisha, were free to move from their pleasant small mansion in Vancouver’s Mackenzie Heights and live in the 4,000-square-foot West Coast contemporary home they were building on Bowen Island. He could have entertained himself with more outdoor expeditions with Trisha, his kids or his famous business buddies—the kayaking, cat-skiing, hiking and camping trips that had occupied his down time for decades. He also could have started distributing his money to various good causes, as many wealthy friends had.
But he was hungry to do something more. “I didn’t want to retire,” says Beaty, who turned 65 in July. “And I wanted to have a hand in something that was better for the environment and the world—using my business experience to try to build something that would create wealth for shareholders and reduce our addiction to fossil-fuel electricity.”
Beaty had been a lifelong lover of nature and an early environmentalist since his student mountain-climbing days (he was one of the first members of Mountain Equipment Co-op). Now that he had the time, he wanted to act. He started by launching a geothermal energy company—Magma Energy, which would eventually become Alterra, the multinational renewable energy firm he leads today. At almost the same time, he began pouring money into the environmental issues he cared most about. He gave $8 million to create a museum at UBC that faculty there had long dreamed of: a place to display and collect examples of biodiversity. He put another $34 million into the Sitka Foundation he and Trisha had just launched, which started distributing money (about $3.5 million a year) to 40-some environmental groups. And there is nothing hands-off about any of it. Every week he meets personally with people in the environmental movement—in their offices, in bars—to question them about new possibilities and talk to them about what work needs to be done.
Today, reflecting on this new stage of his life, Beaty is satisfied with what he’s done. He hasn’t turned alternative power into some kind of Uber-like tech stock, but he’s having modest success. And when asked about whether he thinks clean energy—geothermal, wind, solar, hydro—can ever overtake fossil fuels as our preferred source of power, the question is met with impatience.
“I don’t think. I know. It’s not a question of opinion,” he says emphatically. For Beaty, it’s no longer just a question about clean energy and biodiversity and environmental protection. It’s about championing an idea that is antithetical to the vast majority of North American businesspeople and politicians—and, indeed, that runs counter to his whole career digging things out of the ground so that people can have more iPads, cars and TVs. The idea? That we have to stop consuming and move to a no-growth way of life.
“Our whole society and the economic model has been founded on the need to grow,” he argues. “You can’t do that in a finite system. It collapses. So we absolutely have to get off this obsession with growth because it’s fatal to us.”
The signs of who Ross Beaty would become manifested early. There were three things he loved from the time he was a kid. Making money. Exploring nature. Checking out rocks. When he was young, he sold Christmas trees and lemonade and pussywillows that he gathered in empty land near the family home in Vancouver’s Marpole neighbourhood.
The interest in business was understandable. His father, John, was a forestry entrepreneur who created a plywood laminating company that he sold to Crown Zellerbach in 1962, then started a mill in Delta. (He died when Beaty was 21, killed in a traffic accident on the way to an airport in South America, where he’d stayed behind after a holiday with his wife to look at a forestry operation.) The impulse to travel and explore nature was from his mother, Jean, who prodded her husband into travelling and loved to fish at their family place on Bowen Island. The obsession with rocks, says Beaty, was all his own. “To my mother’s horror, I had a rock hammer when I was 10 years old. I loved everything about geology. I was just born to be a geologist. I just liked being outdoors.”
In pursuit of that goal, he got an honours degree in geology from UBC in 1974 and then a master’s from the Royal School of Mines in London. He spent summers and two years out of school at various points working in Alaska, the Yukon, Asia and South Africa as a geology field assistant, along with constant exploring and mountain climbing, including a year of that in South America. (Completely unsurprisingly, he met Trisha, then studying to be a doctor, at UBC through the varsity outdoor club.) Law school came at the tail end of all that. He graduated in 1980, after an intense year with classmates that included current B.C. attorney general Suzanne Anton and former provincial court judge Carol Baird Ellan. Baird Ellan says he was so “unassuming and seemingly reticent at law school that I don’t think we would’ve pegged him as most likely to be a multimillionaire.” For Beaty, law was an insurance policy—“if I broke my back in a helicopter crash or something.”
Beaty, who never practised a day, incorporated his own company, Beaty Geological, before he graduated and spent the next five years doing contract work for international companies, building up to a team of 32 geologists. But he realized he wasn’t going to generate a solid retirement account working for others. So he created a new company, Equinox Resources, did an initial public offering that raised $140,000, bought a drill and headed for West Africa. (“That was a whole series of near-death experiences—cerebral malaria, and almost died in a riot. It was a haywire place.”) He created three mines with that company, sold it to Americans and then started Pan American—the company he’s best known for. Along the way, he started and sold half a dozen other companies—discovering or buying up silver and then copper mines and claims when their prices were low and biding his time until they rode the ferris wheel to the top.
Then came 2008 and the Big Shift. Beaty says he wanted to prove to everyone that he could run a profitable clean-energy business—a sector that has struggled to attract investors or take a significant share of the North American energy market. Magma Energy was incorporated in January 2008 and went public in July of that year. Geothermal energy (unlike geothermal water heating, which can be done simply by running pipes into the ground under a building) relies on tapping into underground water that’s been heated to 200 or 300 degrees centigrade because of volcanic activity close to the earth’s crust. That means plants can only be built in the places where the earth is splitting apart and coming together.
Finding and making money from geothermal was even tougher than the odds of finding a motherlode of valuable minerals under random spots on the earth’s surface, however. “We bought a plant in Nevada, we acquired two plants in Iceland. We drilled a bunch of dry holes, Italy, Chile, Nevada and Iceland, and we blew through about $80 million without having any significant success,” says Beaty. “And I realized this is just a really tough business.”
Besides being financially difficult, geothermal was also controversial in unexpected ways. Beaty, deciding that buying already functioning geothermal plants would reduce some of the riskiness, acquired a significant portion of the third-largest energy company in Iceland from the government in 2010 as that government was digging itself out from a disastrous financial situation. The singer Björk launched a campaign to oppose the move, saying Iceland’s power production should stay public. Beaty wrote her a lengthy open letter, arguing that he intended to “help bring Iceland out of its current tough economic condition.” Björk responded harshly, saying he was not the “great benefactor” he was pretending to be and accused him of “trying [to] get hold of anything you can get hold of and knowingly abusing the weak positions of Landsvirkjun [the national power company of Iceland], Icelandic municipalities, and individuals.”
While that’s all died down now, Beaty eventually decided that a company focused only on geothermal was going to take too much money over too much time before it became profitable. So he acquired a second company, Plutonic, that had some wind and hydro projects, and merged it with Magma in 2011 to create Alterra.
Now, says Beaty, the combined company—with operations going or pending in Iceland, Nevada, B.C., Chile and Italy—produces enough power through geothermal, run-of-river hydro and wind to generate all the electricity needed for a city the size of Vancouver. But, typical of alternative-energy companies, there is no chance of what investment analysts call an “upward surprise”—the kind of jackpot that mines produce. Alternative-energy companies are not hugely popular with investors because they’re slow and steady. “It’s kinda boring,” says one investment industry insider, who asked not to be identified. “You’re not going to find a big deposit.”
Although the company now sells into many markets, B.C.’s lack of enthusiasm for alternative energy—and indeed, the government’s decision to choose the massive Site C hydroelectric project as the solution for B.C.’s long-term power needs—has severely limited Alterra’s prospects at home.
“It’s not very profitable, quite frankly,” he says today about Alterra. “But it’s one that I feel very proud of and happy about and hope to build bigger and bigger and bigger in the near future. Every megawatt we can produce from clean energy is a megawatt we don’t need from dirty energy.”
As much of a grind as the modestly profitable Alterra is, it’s still making some kind of visible progress. That can’t be said for Beaty’s other environmental projects: saving the planet and convincing large numbers of people to limit their consumption. Those are both hard to measure and, especially in terms of the latter, monumentally challenging to achieve in a world where acquisitive middle classes are emerging around the globe.
But he is getting some payback—from others in the environmental movement who are intrigued and awed by him. “He’s now on the radar of everybody who’s doing anything environmental,” says Joel Solomon, the American-born, now uber-Canadian philanthropist who has been a significant backer of B.C. environmental groups and advocates. A founder of Renewal Partners, which invests in socially responsible businesses, and Tides Canada, the northern branch of a U.S. organization aimed at supporting environmental causes, Solomon got connected with Beaty through a classic B.C.-small world way. Solomon was at a conference in Colorado held by the nonprofit Slow Money, which aims to raise capital for organic farming and food businesses. He met a man named Rory Holland, a former tech entrepreneur starting a food co-operative. Holland is one of Beaty’s best friends on Bowen Island.
Beaty is much more than your run-of-the-mill environmental supporter, sprinkling a bit of money into preserving a stream or a few hectares of wilderness. While he tends to favour projects that help protect fish and animals, he also donates to big, broad institutions—including, for the past five years,
Vancouver’s David Suzuki Foundation, which runs on $11 million a year, three-quarters of it from donations. “A lot of our successful work is due to his funding,” says CEO Peter Robinson. Like almost everyone who’s had contact with Beaty, he describes him as unique and fascinating. He’s the only donor who comes down to Robinson’s office to run ideas past them about initiatives he’d like to fund. He spends time pondering the foundation’s list of suggested projects and chooses among them what he’s going to fund. “He thinks really quite deeply,” says Robinson.
For those in the environmental movement, the money Beaty brings is great—but the clout that comes from having someone with impeccable business credentials appearing by their side is even better. “His track record in business makes it almost impossible for him to be written off,” says legendary environmentalist Tzeporah Berman, now a consultant on energy and resource policy. “And what he brings to the issue is an understanding of the pathway from how to get from here to there, and he’s trying it with his own money. I think there’s a real respect for that.”
Shauna Sylvester, currently the director of the SFU Centre for Dialogue, as well as two environmental initiatives called Carbon Talks and Renewable Cities, met Beaty five years ago when she asked for his advice on how to start a public conversation about developing a no-growth economy. “I’m fascinated by how far out he will go on a limb. He’s fearless,” says Sylvester, who used to meet Beaty for planning sessions at the funky, unpretentious Railway Club (when it was in existence). “You just don’t see that fearlessness often. You don’t see anyone else in the business community saying enough is enough, especially from the resource community. I have never met anyone like him.”
In spite of all that praise, the source of his money has also been something environmentalists either tiptoe around or have to tussle with internally. Robinson says the Suzuki Foundation has a policy of not accepting money from the extraction industry. “But he is an individual who has genuinely shifted the way he thinks,” he explains. “We reconcile it on the basis that individuals change. We want people to think and act differently—and he’s doing that.”
Berman, who has sat on panels with Beaty and involved him in efforts to eliminate oil-sands extraction, argues that environmental purity is an impossibility. “Nobody has a perfect past. What’s pure? Yes, he has a mining past, and I’m sure we have a number of issues we won’t agree on. I’m OK with those differences.” While she is clear on who he is, she adds that “I’m under the impression that people think he’s not still doing it—that he’s sold most of his interests.”
Except, he hasn’t. Beaty is still the chair of Pan American, though he has passed active management off to others, and still owned 2.6 million shares of the company last year, according to the company’s 2015 management information circular. He made $165 million last year just from the sale of shares in two other mining companies.
Some green business types, like former publisher and Vancouver mayoral candidate Peter Ladner, wonder whether Beaty is going to hit a wall and be forced, either by someone in the environmental movement or the business world, to declare himself. “He’s straddling both sides. At some point they’re going to say, ‘OK, Ross, whose side are you on?”
And there’s the rub: While most major philanthropists in the province—indeed, in much of Canada—made their money in extracting natural resources of one kind or another, few have landed themselves in the sort of contradictory position that Beaty has.
One of his good friends (and also of Bill Clinton), Frank Giustra, made money investing in mines and has become an ardent philanthropist, putting money into homelessness-eradication efforts in Vancouver, post-earthquake relief in Haiti and homes for Syrian refugees in Greece. Another in Beaty’s circle (another Bowen Island neighbour), legendary investment wizard Rudy North, has also funnelled part of his fortune to the province’s environmental groups. And good friend and occasional canoe-trip fellow adventurer Lukas Lundin, who made his billions in mining and oil and gas, has a foundation focused on supporting small businesses in Africa, in an effort to lift people out of poverty.
Those enlightened billionaires aren’t advocating that people should stop buying stuff and accumulating things, however. They don’t face the obvious contradiction of advocating for less consumption while flying several times around the globe every year, maintaining a house on an island that entails energy-absorbing commutes or driving a Lexus SUV. Yes, the Lexus is a hybrid—and Beaty cycles a lot. And it’s true that he and his family are uninterested in the kind of status accumulation that most of his cohort is. Friends describe their Bowen house as minimalist, for example, with no designer showroom or mini-warehouse of collections. But still.
“I’m comfortable with ambiguity,” Beaty says as he explains the seeming contradictions. Nor is he a repentant miner, looking to absolve sins of the past. He is proud of his life’s work and what it has provided. His one regret about mining is the shoddy and sometimes abhorrent practices that mining companies have often had.
“The fact is, building a new subdivision is a much worse use of land than a mine. A mine is a short-term land use; a subdivision is a permanent land use and it’s totally destructive. A mine can be rehabilitated,” says Beaty. “Let’s just start challenging anybody who criticizes a mine and gets in a car or a bicycle or uses clean energy that uses copper or a wind turbine that uses all kinds of metals. How hypocritical is that.”
It helps that his friends support that view. Wade Davis, the one-time National Geographic explorer-in-residence (and now UBC prof and adviser to the rich and powerful), is another Bowen Island neighbour and recent travel companion. Like Beaty, Davis says minerals are key to developing alternative power. “I see no contradiction in him,” says Davis, who describes Beaty as unlike the “incredibly sheltered” wealthy, successful men he often deals with. “He has this almost childlike quest for knowledge. He is 100 per cent open to new things.”
Beaty’s own forthrightness and unconventional choices makes him impatient with those who fail his standards for getting things done and uncritically enthusiastic about those who meet them. Christy Clark and her party fall into the first camp. “Politicians just don’t have any guts. Gordon Campbell had guts and look where it got him. He created a very smart (carbon) tax. It’s world-leading. We have a government right now that doesn’t have guts to increase it the way it was originally planned.” He’s especially upset with the proposed Site C dam, which he argues will “completely kill” the opportunity for independent power companies, such as Alterra. “Site C will take up all the demand for power in B.C. in the next 20 years, and it’s going to cost way more and take way longer than the private sector.”
Vision Vancouver and Gregor Robertson are in the second camp. Because he admires what Robertson is doing, he agreed to sit on the city’s renewable-energy task force, constantly pushing them to be more bold, and, unsolicited, gave the party $30,000 in the last civic election. “I really like Vision. I think Andrea Reimer is a superstar, I think Gregor is terrific—I just think they’ve got their head planted in the right place to try to build a greater city that is more sustainable.”
Beaty acknowledges that he ends up scrapping sometimes with people in his business circles over his vocal support for Vision Vancouver, clean energy and a no-growth world. And those who don’t fight openly are sometimes dismissive, he says: “These guys humour me—they treat me as a bit of a freak.” So would he ever consider politics himself? No. And he’d likely not do well in the kind of world that requires constant tailoring of one’s personality, say those who know him.
It’s also hard to imagine Beaty enduring the grind that politics requires. Not because he’s 65 and winding down, but because he’s got too much energy. He’d rather spend his time as he did in June, when he joined Wade Davis, neighbour Rory Holland and his wife, and several others on a trek in a remote valley of Tibet. That required flying to China and then another flight to Lhasa and then a minibus trip to the valley that faces the north side of Mount Everest. The group hiked for 12 days, covering 120 kilometres at high altitudes, constantly ascending and descending. Beaty had packed in his usual hurry and hadn’t brought enough warm clothing, so he got bronchial congestion by day two. “He never complained,” Davis says.
If Beaty does take on a public role at some point in the future, it will be on his own terms. “I’m in the stage of my life where I don’t really care what I say,” he says. “I don’t have any agenda that I have to worry about. I’m not beholden to anybody. I don’t have to worry about what shareholders think I’m going to say. And I don’t care if people like it or not.”