Entrepreneur of the Year 2023: Sara and Moe Samieian redesign the family furniture business

The siblings and co-CEOs took over the family furniture biz six years ago

The Kickoff: “Our dad put full trust in us from a very young age,” says Sara Samieian—in response to which her brother jokes: “Maybe too young.” Moe Jr. may have been the only one to inherit their father’s name, but the siblings have equal reign over Moe’s Home Collection, the Vancouver-based B2B furniture retailer founded by Moe Sr. in 1986. His kids officially became co-CEOs six years ago, but they’ve been attending trade shows, helping out with warehousing and customer care and talking business at the dinner table for much longer than that—Sara calls their journey in the business “a natural progression.”

Action Plan: Moe’s is a family business, and Sara and Moe Jr. are quick to point out each other’s strengths: she says he’s a numbers person, and he says she’s a people person. What they have in common is a dedication to the biz and a passion for risk-taking. “We’re not afraid to try things, and we’re not afraid to fail,” says Sara. That comes through in their product design, which requires a bit of clairvoyance—right now, they’re working on designs for 2025. In 2019, the pair (plus Moe Jr.’s wife, Barbora Samieian, and friend Noah Morse) launched Sundays, a direct-to-consumer e-commerce furniture brand. To make the most of their resources, the two brands have separate customer-facing departments (for example, product development and marketing) but the backend labour (IT, HR, warehousing) is shared.

Closing Statement: Collectively, Moe’s and Sundays have 250 employees, and franchise stores and showrooms in five countries. Moe’s has surpassed $100 million in revenue, the majority coming from wholesaling to retailers like West Elm, Anthropologie, Hudson’s Bay and Wayfair. Sundays experienced 150-percent growth in the last year. When asked for entrepreneurial advice, Moe Jr. quotes race-car driver Mario Andretti: “If everything seems under control, you’re just not going fast enough.”


Favourite part of your job?

MS: The breadth—getting to be involved in all facets of a business—and the continuous learning.

SS: The people I work with and our customers. 

Your proudest moment in business:

MS: Being a part of co-founding multiple business in three different sectors: Sundays (furniture), Field & Social (quick-serve restaurant) and Ride Cycle club (fitness).

SS: When I first took over the retail division and within one year we had tripled the revenue.