John Fluevog didn’t chase the market; the market came to him

Fashion is by definition fleeting, but after nearly 50 years Gastown-based shoe designer, retailer and one-man brand John Fluevog is as relevant as ever, notes this profile from the New York Times. His reach now extends to 25 stores in North America and Europe. Says one fashion writer: "I remember Fluevogs seeming so outrageous and...

Fashion is by definition fleeting, but after nearly 50 years Gastown-based shoe designer, retailer and one-man brand John Fluevog is as relevant as ever, notes this profile from the New York Times. His reach now extends to 25 stores in North America and Europe. Says one fashion writer: “I remember Fluevogs seeming so outrageous and ‘alternative’ back in the day. They don’t anymore. They’re sort of classic now—almost ‘sensible shoes’ for funky old ladies. They and their cool daughters both love them.”