Her eyelash-lengthening serum is natural, vegan and cruelty-free

Mia Fiona Kut makes haircare and skincare at Luna Nectar

Mia Fiona Kut, 28


Life Story: Interested in herbs and self-care as a child growing up in Richmond, Mia Fiona Kut took a course in alternative medicine at SFU while getting her BA with a major in communications. “That reignited my spark, and I fell back in love with it,” she says. When her younger sister experienced side effects from a chemical eyelash-lengthening serum, Kut decided to create a natural alternative. She made the first iteration herself, then hired a chemicals consultant to ensure the serum met Health Canada standards.

In June 2017, after a year of product testing, Kut launched Moon Boost Lash & Brow Enhancing Serum, which uses only natural ingredients and is PETA-certified vegan and cruelty-free. It was one of 10 eyelash-growth serums recommended by Women’s Health magazine.

Bottom Line: With the help of two employees and two contractors, Kut produces and ships Luna Nectar products from a facility in southeast Vancouver. They can be purchased online and at 35 retailers in Canada, the U.S., Singapore and Saudi Arabia. In 2018 the company sold more than 110,000 units and earned $300,000 in revenue.