Emcee Steve Dotto presents a Social Media Award to Personal Protection Systems.
The Victoria-based Social Media Awards feted Canadian marketers big (WestJet) and small (an anti-bullying non-profit) on Tuesday night
The third-annual Social Media Awards returned to Victoria on Tuesday night as part of Social Media Camp, the largest event of its kind in Canada.
Created in 2011 to honour "innovation, creativity and excellence," the program recognized nine winners in categories ranging from Excellence in Customer Service to Best Personal Blog.
Organized by locals Paul Holmes and internet marketing firm Bwest Interactive founder Chris Burdge, the awards drew almost 100 nominations from across North America, with winners mostly based in B.C., with Chicago-based Sprout Social being the lone out-of-towner taking home the gold for Best Business Blog.
Emceed by radio personality Steve Dotto, the cozy but sold-out ceremony of about 120 people was true to its discipline: unwieldly, loud and chummy to the extreme, with cat-calls from the crowd interrupting Dotto's ad-libbing.
"This is the only exclusively social media awards in Canada," says co-founder Holmes. "I've seen winners and judges flaunting their wins and involvement a ton this year. There is a lot of clout in taking one of these home."
Below is a list of all nine winners.
Excellence in Customer Service
Derek K. Miller Award (formerly known as the "Most Inspiring Social Media User")
Personal Protection Systems Inc
Excellence in Engagement
CHEK Point hosted by Dana Hutchings
Best Personal Blog
Blonde on a Budget
Best Business Blog
Sprout Social (Sprout Insights)
Social Workplace Award
Excellence in Engagement - Non-Profit
Love Global Foundation
Excellence in Engagement - Individual
Mommy Kats and Kids
Excellence in Social Media by a Student or Student Group
Golf Vancouver Island by Kyla Karakochuk