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Canada’s top digital marketing bootcamp


BCBusiness Jelly Academy

Credit: Jelly Academy

Jelly Academy supports small businesses’ hiring efforts with top-notch training for youth

Jelly Academy is making sure Canadian youth have what they need to shine as the next generation of marketers. Canada’s top digital marketing bootcamp arms students with the tools, skills and confidence to support small businesses across BC. Students learn from gurus in the industry—online, in person and by Zoom—who understand the Canadian market and are in the trenches finding out what works and what does not. After six weeks, students receive micro-credentials from industry-recognized platforms, such as Hootsuite, Google and Meta (Facebook).

“All of our instructors are industry practitioners, meaning they live and breathe the tools and skills that they teach in their day-to-day professional lives,” says Chris Penner, course administrator. “This means they are constantly aware of the changes taking place in the world of digital marketing, such as changes in ad policies, Google updates, new features on social media platforms, and more. They adjust their lesson plans to acknowledge these changes and ensure students understand why they are relevant.”

Jelly Academy is the only school in Canada helping students get 11 micro-credentials, which is what the industry is asking for from job applicants. In fact, micro-credentials are vital for those who are looking to break into the world of digital marketing or continue advancing their careers.

“For those who studied marketing in university or college, you know how great the theory and foundational marketing knowledge they give you is,” Penner says. “However, when you jump into the world of digital marketing, there are specific industry-recognized credentials you can acquire that prove you have the skills to use the industry-standard tools that are required to execute digital marketing strategies, tactics and campaigns.”

For example, for students who want to become digital ads specialists, it is crucial to acquire the Google Ads certifications, as well as the Meta (Facebook) Blueprint.

Jelly Academy is targeted primarily to secondary students who are starting to think about what they are going to be doing after high school or those who have recently graduated. Students are also provided all of the class recordings.

Additionally, Jelly is working with various Indigenous organizations, including Canadian Council for Aboriginal Business, First Nations Technology Council, and others, to offer tuition at reduced rates to make the program more accessible to Indigenous Peoples in Canada.

“According to the Brookfield Institute, as of 2019 1.33% of the jobs in tech were occupied by Indigenous Peoples,” Penner says. “That is a statistic we hope to help change with this initiative.”

Jelly Marketing has partnered with Best Buy Canada to support Indigenous students with a brand-new laptop and cellphone, based on their technical needs.

“Through this partnership, we are striving to make more opportunities in digital marketing available to marginalized groups and remove technical barriers that can exist when trying to get into the field,” Penner says.

Learn more about Jelly Academy at

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Created by BCBusiness in partnership with Jelly Academy