Live and Learn

startup name: MediaCore Technologies Inc.

founded: 2009

number of employees: 22

lead product: Cloud-based software that lets companies manage educational audio and video content, and share it publicly or within their organization.

milestone: Top prize in the 2012 B.C. Innovation Council New Ventures competition last fall.

The world needs this product because: “Today’s learners are more connected, mobile and media savvy than ever, but many organizations find it hard to provide them with an engaging online learning experience,” says director of marketing Brigitte Hayes.