Why cultural knowledge is more important than language when working abroad

Many businesses around the world are adopting English as their official company language. Millennials internationally also seem to have a much higher tolerance for using English, resulting in more potential for them to use it for work and socializing. The British Council estimates that by 2020, two billion people will be using English as their official language. David Livermore, author of Leading with Cultural Intelligence:The New Secret to Success, says that being able to adapt to different communication styles or socialization norms is as much or even more important that learning the language itself.