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GFJ, a new golf wear brand, launched in April with high-end apparel that also looks incredible in daily life
Get ready to look your best on the course and in daily life with Golf Forever Journey or GFJ, a new, style-defining movement of sophistication and performance in high-end golf apparel.
GFJ emerged in 2023 as a manifestation of its founder’s vision to redefine modern golf wear. Its design is inspired by the exquisite craftsmanship of iconic fashion houses and the rich history and tradition of the game of golf, but it takes apparel a step further.
“GFJ’s relentless pursuit of excellence infuses each design with unparalleled beauty and refinement,” says Hans Han, designer at GFJ. “At the heart of the brand lies a commitment to quality and craftsmanship that transcends time and trends, and champions individuality on the green.”
With an appreciation for thoughtful design, refined artistry and premium materials, GFJ embarked on a journey to create a truly high-end brand that draws inspiration from a vibrant tapestry of global cultures and tradition.
“Golf Forever Journey encapsulates the notion that golf is not just a sport, but a lifelong pursuit of unique experiences and sensational skill,” Han says. “As such, all GFJ items are forged with purpose for exceptional comfort, durability and style.”
For example, GFJ’s gloves are made with exclusive sewing technology to provide the most comfortable fit.
The aesthetic is a seamless blend of classic elegance and contemporary flair designed in Vancouver, BC. Each item is created in reverence to the history of the game with a meticulous attention to every fine detail.
And don’t forget, this impeccable design invites a fashionable athletic style, even away from the course. GFJ seamlessly blends functional golf wear features into daily wear design, with soft spikes on the daily fashion designed knee boots, lighter oxford shoes and extra bag pockets for ultimate convenience.
“We source materials from around the world to provide items that perform in the game and emanate luxury and style off the green,” Han says. “As GFJ continues to evolve and innovate, we are steadfast in our commitment to uncompromising quality and timeless elegance.”
GFJ invites discerning golfers and athletic fashion enthusiasts to elevate your game, embrace the luck and join GFJ as it launches its journey of excellence.
Premium shoes, gloves and ball markers are currently available from GFJ. New for April are bags, hats, bag tags, pouch bags and belts, and watch for additional product lines for 2025.
Discover GFJ’s 2024 Spring-Summer collection online and in-store at GreenTee Golf Shop, located in Coquitlam and Vancouver, BC, or at the BC PGA show on April 29, 2024.
Learn more gfjgolf.com
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