Zach Berman

Zach Berman

Co-owner

AGE: 28

COMPANY: Juice Truck Enterprises Ltd.


“My business partner and I travelled for a year to India, Nepal and Sri Lanka. There was a kind of community surrounding the juice carts there, so we got into the juicing culture.”


Juice cleanses are now all the rage, but when Zach Berman and business partner Ryan Slater launched the Juice Truck in 2011 the two were breaking new ground in Canada. And they’re keeping the pedal to the metal in order to maintain their early-adopter advantage: in just two-and-a-half years the company has grown to a staff of 10, and it is currently building a 5,000-square-foot production facility in Vancouver to keep up with demand. BCBusiness caught up with Berman for the inside scoop on the Juice Truck.

Why Juice?
My business partner and I travelled for a year to India, Nepal and Sri Lanka. There was a kind of community surrounding the juice carts there, so we got into the juicing culture.

What is cold-press juice?
With cold-press juice you are pressing the fruit and vegetables, versus a fast-turning blade. Because there is no heat involved, you maintain all the enzymes and nutrients. We were the first people to do cold-pressed juice in Canada.

How are you expanding beyond the food truck?
Our new 5,000-square-foot space will include a storefront where there will be juices and food following our healthy mandate, as well as a community space for workshops.
–Abby Wiseman


Meet Zach Berman at our 30 Under 30 event on April 30, 2014. Get your tickets here.