Agata Osinska

Agata Osinska

Director of Product

AGE: 29

COMPANY: Plenty of Fish Media Inc.


“I really liked Ireland, but then I started visiting him here, and once you see the mountains, the ocean, you’re like… oh”


The story: Agata Osinska came to Vancouver by way of Ireland and, before that, Poland, where she was born. Her British boyfriend, who’s lived in Vancouver for 22 years, was the initial pull—as well as the place itself: “I really liked Ireland, but then I started visiting him here, and once you see the mountains, the ocean, you’re like… oh.” Now, she gets to enjoy that view five days a week (from a 25th-floor downtown office overlooking Burrard Inlet) as she helps Plenty of Fish—which claims to be the world’s largest dating site—boost revenues with rigorous data gathering and analysis. This is crucial, as most POF users now access the service through its app, which doesn’t have room to display big ads (once the website’s primary revenue model). The solution? Get more people to sign up for paid premium accounts—and that’s where Osinska comes in. Last year, she put together a team (now up to roughly 20 people) to begin measuring these key metrics and propose data-driven solutions. She’s since helped POF improve its bottom line using data to boost “conversion” (users who ultimately spend money on the service). They hadn’t been measuring that before she got there, she explains. “Everything we do now, everything we change, we understand it. We measure it.”

Markers of success: Osinska says her team recently finalized a test comparing ads for POF’s premium accounts and were able to create one that users were 34 per cent more likely to click. More important, she says, users who saw this ad were five per cent more likely to actually spend money and upgrade. “If you think about it, that’s five per cent more to the bottom line.” —Trevor Melanson

Meet Agata Osinska and the rest of the 2015 30 Under 30 winners at this year’s celebration event!