Jeffrey Jang

Jeffrey Jang

Co-founder and Art Director

AGE: 25

COMPANY: Boximals Studios Inc.


“We’re not fans of throwing in a huge amount of money and competing with everyone else. Generally, we’re looking for opportunities where we can spend less”


The story: Jeffrey Jang is a gamer—and thanks to his company, more kids may end up gamers too. Boximals Studios produces educational video games featuring animalized boxes—picture the cartoon lovechild of a cardboard box and a puppy—called Boximals. The company’s strategy involves targeting markets like Brazil that are underserviced by educational software, Jang explains. “North America is competitive,” he says. “We’re not fans of throwing in a huge amount of money and competing with everyone else. Generally, we’re looking for opportunities where we can spend less.” That frugality may have been inspired by his mother, who he says had a hard go of things financially when her husband “bailed,” leaving her to raise two kids on her own. “I still live at home to keep costs down and hopefully pay her back,” Jang says.

Markers of success: The 15-person company, with an office in Gastown, has launched its games in seven countries, partnered with Microsoft and generated north of $1 million in revenue since launching in 2013. —Trevor Melanson

Meet Jeff Jang and the rest of the 2015 30 Under 30 winners at this year’s celebration event!